Advertising chiefs often say that they are in the business of commercial creativity and are putting their creative skills to use in helping brands grow. But is that always the case? As a whole, we often feel as though we are in the business of doing business, with the creativity that should be our beating...
Despite continued regulatory scrutiny and mixed reactions to its new targeting solution, Google parent Alphabet continued to post double digit increases in revenue, beating Wall Street expectations. 2021 revenue was $257.6 billion, a huge 41% increase from 2020, a year when the pandemic slowed down the digital advertising market (year-over year revenue growth in 2020,...
While Olympians regularly endorse everything from sneakers to credit cards, Rule 40 of the Olympic Charter places a blackout period immediately before and during the games when competing athletes can't appear in ads. Samsung is getting around that restriction ahead of the Winter Olympics in Beijing with a spot from Leo Burnett that casts actors...
Pinterest kicked off a Pinterest TV series for Black History Month, Soul Food: Nourish Your Soul. The platform is working with creators across beauty, fashion, food and wellness including Tenicka Boyd, Kellie Brown, Vallery Lomas, Nory Pouncil and Bryant Terry. Pinterest also teamed up with The Creative Collective NYC, a Black- and woman-owned agency, to...
Advertisements for auto care brand Meineke were a familiar staple of TV networks in the '90s, but it has been some time since it's produced a series of ads as prevalent as the "You're Not Gonna Pay A Lot, But You'll Get A Lot" commercials of yesteryear. That makes the time all the more ideal...