36 million U.S. households, or more than 1 in 4 U.S. homes, tuned into the Super Bowl this year, which is a 12% increase from last year's game. And among those viewers who paid more attention to the commercial breaks than the game itself, there were a few apparent marketing themes at play. To name...
Instagram now offers a Security Checkup feature that gives users recommended steps to take in order to ensure that their account is as secure as it can be. For instance, the Security Checkup feature will allow users to check the two-factor authentication status for their account. Users may want to periodically use the Security Checkup...
The year is 2020, and it seems like every other advertisement during the Super Bowl highlighted an upcoming blockbuster, sure to be a smash hit. Whether it was F9, Black Widow, No Time to Die or A Quiet Place Part II, the Big Game was ripe with spots from major studios. Flash forward to 2022,...
Instagram allows users to create Guides containing recommended products, places and Instagram posts. Users have the option to save unfinished Guides as drafts and continue working on them later on. If you've saved a Guide as a draft but you later decide you no longer want to share the Guide, our guide will show you...
Meta revealed last September that it had been underreporting iOS web conversions by approximately 15% due to the privacy changes Apple implemented in its operating system. Director of product marketing, ads Goksu Nebol-Perlman said in a blog post Monday that the company roughly halved its underreporting, to about 8%. The company noted that it arrives...
For last year's Super Bowl, marketers were seemingly eager to take stock of the reality we were experiencing in the moment. A reminder, in case you need one: We were a year into the pandemic, hovering somewhere between an enduring lockdown and the faintest glimmer of hope that we would soon get to enjoy the...
If you mainly watch the Big Game for the ads, this was the year for you. Sure, the game between the Los Angeles Rams and Cincinnati Bengals was a nail-biter, and the halftime show was legendary, but this year's game featured nearly 70 ads, four of which came from cryptocurrency brands and five from streaming...
For many non-football loving Americans, watching the Super Bowl generally means serving yourself a generous plate of chips and wings while scrolling through TikTok, briefly looking up from your For You Page when NBC cuts to commercial breaks. This heightened screen time brings a greater opportunity to gossip about stuff on the internet, which is...
Income inequality is bigger in the United States than in other developed nations, and the pandemic likely made things worse. At the end of 2021, the gap between the rich and poor was at its widest since World War II, according to researchers at the University of California, Berkeley. It could be a coincidence, but...
Adweek editors have thoughts about all of the ads from Super Bowl 56. Here are the spots that aired during the second half of the Big Game. Google Pixel GOOGLE: Google has always been skilled at blending personal storytelling and stunning photography, and this is no exception. Adding Lizzo's soaring vocals is a lovely touch....
In 1992, a Compton, Calif.-based rapper known as Dr. Dre released his debut album, The Chronic. A rapper from nearby Long Beach, Calif. who went by the name Snoop Dogg was featured prominently on that debut solo album. Three decades later, Snoop Dogg and Dr. Dre, friends and now household names, met up at nearby...
Adweek editors are sharing their thoughts on all of the ads airing during Super Bowl 56. Here are the spots that aired during the first half of the game through halftime. Toyota Toyota TOYOTA "Brothers": Disability advocates have pointed out that #SuperBowl ads featuring people with disabilities often veer toward "inspiration porn" that amplifies stereotypes....
Crypto.com, the cryptocurrency platform headquartered in Singapore, made its Super Bowl debut with an ad titled "The Moment of Truth," celebrating LeBron James' career and the concept of making life-altering decisions. Taking chances The ad opens in 2003, and transports viewers back to a teenage James' bedroom. There, an older James is in conversation with...
More than four years after Amazon Prime Video first acquired the rights to make a series based on The Lord of the Rings, the company has finally unveiled its first footage from the show on the biggest possible stage: Super Bowl 56. The streamer gave fans their first look at the upcoming series, called Lord...
A quarter-century after the release of The Cable Guy, Jim Carrey is back in uniform to play an avatar of wacky customer service in Verizon's Super Bowl ad. The actor reprised the role of Chip Douglas from the 1996 comedy classic in a 60-second spot that ran after the half-time show in today's Big Game....