Independent performance marketing firm Tinuiti became Reddit's first independent agency partner Tuesday. Tinuiti works across Amazon, Facebook, Google and streaming television platforms, and the partnership will give its clients early and increased access to Reddit resources, teams and tools, including: Dedicated creative strategy support via Reddit's in-house agency team, KarmaLab. Direct access to Reddit measurement...
Super Bowl 56 on the networks of NBC bounced back in a big way after last year's ratings stumble. Sunday's telecast--in which the Los Angeles Rams held off the Cincinnati Bengals, 23-20, following a late-game comeback--averaged 112.3 million across all linear and streaming platforms, according to Nielsen and NBCUniversal. That's a 16% increase over last...
FCB Global is set for a change in leadership with global chief executive Carter Murray set to depart and global chief creative officer Susan Credle becoming the IPG-agency's global chair while continuing as chief creative officer. Murray, who will leave at the end of March, will be succeeded by FCB North America chief executive Tyler...
Stand-alone tab Facebook News began rolling out in France Tuesday. Facebook News debuted in the U.S. in October 2019, and it has since rolled out in Australia, Germany and the U.K. Meta teamed up with L'Alliance de la Presse d'Information G?n?rale last October to reach partnership agreements with more than 100 media outlets in France,...
Despite the number of brands scrambling to learn about Black Americans and how to be supportive during the height of the George Floyd protests in 2020, there are a significant number of Black consumers who believe they are misrepresented or not represented at all in brand advertisements. When it comes to advertising, Black American consumers...
Messenger released a Sky chat theme that adds a blue sky and white clouds to conversations. When someone activates the Sky chat theme in a conversation, the conversation's emoji will automatically be updated to the "Sun Behind Cloud Emoji." In addition, three Word Effects will be added to the chat for the words "Clouds," "Sun"...
Neighborhood social network Nextdoor is putting community front and center in its new product strategy. Head of product Kiran Prasad, who joined the company last April from LinkedIn, spearheaded the changes, citing research that found that people join Nextdoor to connect with the neighborhoods that matter to them and belong. The goal is to build...
Editor's note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek's community of high-level experts. Super Bowl 56 shattered records with more than 100 million viewers and a $7 million price tag for 30-second ad spots. These yardsticks clearly demonstrate the enduring value of being able...
WPP creative content production company Hogarth Worldwide has named Mehta in the newly created role of global executive creative director. Providing a range of production services, Hogarth currently has 30 offices around the world including cities such as London, Barcelona, Milan, Hamburg, New York, Shanghai, Bangkok, Sydney, Toronto and Miami. Its client roster includes Nestle,...
If you've ever been curious to look inside other people's homes, O2 lifts the lid on the interior lives of a cross-section of diverse strangers in a new ad for its internet service. The German spot takes place in a fictional apartment building, where a pizza delivery person is searching for a recipient named Alex....
Captions on ads are a tremendously helpful but often overlooked accessibility feature, with many marketers simply relying on YouTube's automatic transcription feature to do all the work. But Jeep's newest ad from agency Highdive shows that you can integrate captions in a way that makes a fun ad even more fun. The ad, "2022: Earth...
Twitter and the Academy of Motion Picture Arts and Sciences teamed up on several initiatives for the 94th Academy Awards, which will be presented at the Dolby Theater in Los Angeles March 27. The Academy will host a series of exclusive weekly Twitter Spaces where fans can discuss nominees, debate which title is worthy of...
Liquid Death may have lost its $50,000 bet on the Cincinnati Bengals, but the renegade canned water company saw a big payoff from its regional commercial filled with hard-partying children. The controversial spot--which aired in 23 major markets including New York, Chicago, Los Angeles, Philadelphia and Dallas--used a cover of the Judas Priest classic "Breaking...
Snap Inc. began testing a new monetization option for Snap Stars, enabling them to place mid-roll ads in their public Stories. Creators must apply for the Snap Star designation, which the company described on a support page as "public figures or creators who bring some of the best and most entertaining content to Snapchat," and...
To put it simply: Highdive has figured the Super Bowl out. The 70-person independent agency based in Chicago has strung together a comically long line of beloved Super Bowl ads. In 2020, it created the USA Today Ad Meter's top and fifth ranked ads for Jeep and Rocket Mortgage, respectively. Last year, it nailed down...