Bemnet Yemesgen joined Twitter in the newly created role of global head of creative strategy and brand identity, coming from Discord, where he had been creative director. Yemesgen will oversee the Twitter creative studio, leading a global team responsible for honing, shaping and designing the Twitter brand and how it shows up on the platform,...
Attaching a mobile phone holder to an SUV dashboard is apparently an incredibly sensitive task that is not fit for civilians--it can only only be executed by a highly-trained special operations team, as seen in WeatherTech's Super Bowl ad. The brand, which specializes in automotive accessories, home and petcare products, will run its 30-second, action-themed...
To support the Lebanese election taking place, daily newspaper AnNahar chose not to print one issue for the first time in its 88-year history, donating its paper and ink to print ballots instead. With the election scheduled for May 15, government officials have begun to highlight a lack of supplies which could have threatened Lebanon's...
Between the Winter Olympics and Sunday's Super Bowl 56, NBCUniversal expects to have a stranglehold on audiences and ad spend during most of February. In this week's magazine feature on Super Bowl and Olympics ad sales, Dan Lovinger, president, NBC advertising sales and partnerships, estimated that marketers will spend approximately $400 million in scatter buys...
No butts about it--Tushy has mastered the art of poop-centric social content. The bidet brand has fully embraced its role as a washer of rear ends, and, therefore, the fact that butts and poop are inherently funny. With a wink and a nod, Tushy's social feeds have brought joy and humor to subjects both lighthearted...
Three-and-a-half months after Disney first announced plans to depart its longtime upfront week home, Lincoln Center, the company has settled on its new venue for the first in-person upfront week since 2019. Disney will hold this year's upfront presentation on Tuesday, May 17 in Basketball City, a venue on New York's Pier 36, near the...
As we enter Black History Month, we will once again find our social feeds filled with the swirl of Instagram posts, the one-time signature events and that single brand campaign to spotlight Black talent. And yet, here's what too many marketers fail to remember: Black History Month is not a "check the box" exercise or...
The Messenger Kids application allows children to chat with friends and family without signing up for Facebook. Similar to the regular Messenger app, the Messenger Kids app allows users to block other people so that those people can no longer contact them. Our guide will show you how to block someone in the Messenger Kids...
Meta's Oversight Board urged the company to take steps to outfox the dox. The independent body to review content moderation on Facebook and Instagram was initially discussed in November 2018 by CEO Mark Zuckerberg and, following several delays, it began taking cases in October 2020. The board called on Meta to review its policies on...
For Super Bowl 56, one beer brand is pulling out all the stops for its new 80-calorie light beer--a product it calls a symbol of its "continued commitment to innovation." Another beer tentpole may argue that such a feat is only amazing if you don't understand how math works. In response to Bud Light's new...
Online harassment and racism have been a problem in soccer for years. In 2021, the issue came to a head as some players and the sport's governing bodies called on tech companies and governments to take concrete action to combat the abuse. British telecom giant BT is keeping up the fight in 2022 with the...
Peter Thiel, who joined then-Facebook's board of directors in 2005, will not stand for re-election at Meta's 2022 annual meeting. Thiel said in a statement, "It has been a privilege to work with one of the great entrepreneurs of our time. (Meta CEO) Mark Zuckerberg's intelligence, energy, and conscientiousness are tremendous. His talents will serve...
Twitch Rivals, Twitch's live competition destination, teamed up with Fortnite and the National Football League Players Association on a Big Game of their own: Streamer Bowl III. Streamer Bowl III is a fan-fueled esports tournament in which NFL players such as Christian McCaffrey and Juju Smith-Schuster pair up with Twitch streamers and one fan chosen...
The turning point was 1993. For the 26 Super Bowls preceding, the halftime show had been little more than a glorified station break: 20 minutes to run to the bathroom, fetch a beer and stir the onion dip. While the occasional fading star made an appearance (Carol Channing in 1972, for example), the early halftimes--however...
In July 2021, Josh Glodoveza--also known by his nickname Caru--was named a top talent manager by Business Insider. By November, he was brought on by ecommerce merchandiser Fanjoy as its new vice president of talent. It was a year of rapid growth and success, perhaps standard for a mid-career professional--except Caru is only 18 years...
The Super Bowl is built to sell products--including the host cities themselves. Super Bowl 56 host Los Angeles missed an opportunity to hold the Big Game in 2021 due to stadium construction delays, but its understudy in Tampa, Fla., provided a valuable lesson on the event's value to a city. Last year's installment was limited...
Tickets to this year's Super Bowl in Los Angeles will come with commemorative nonfungible token (NFT) collectible versions customized with each seat number. Two cryptocurrency exchanges--Crypto.com and FTX--will air dueling ads during commercial breaks. And at least some brands have discussed the idea of featuring NFT sales as part of their Super Bowl campaigns this...
Online sports gambling has exploded in the U.S. since its legalization in 2018, putting savvy publishers in a position to profit off the $52.7 billion fans wagered on professional athletics in 2021, per data firm Morning Consult. Several have generated millions in revenue by signing multiyear partnerships with gambling operators, and many of these arrangements...
PepsiCo is going into the 2022 Super Bowl with a strategy of mashing up quite a few household names--and not just Pepsi halftime show performers Eminem, Snoop Dogg, Mary J. Blige, Kendrick Lamar and Dr. Dre. Building on a tactic that was rare until recent years, the beverage and snack giant will be packing multiple...
Chewy will host a Valentine's Day livestream on TikTok for people looking to find love--from adoptable cats and dogs. The pet supply retailer teamed up with South Florida-based rescue Peggy Adams Animal Rescue League on "Some Buddy to Love," which will kick off on TikTok Live Feb. 14 at 4 p.m. ET. "Some Buddy to...