Country stars Miley Cyrus and Dolly Parton are parodying fundraiser PSAs in T-Mobile's ninth consecutive Super Bowl appearance this year. The first 30-second spot shows the elder music legend talking over a video chat about the need to "rescue" 5G phones from supposedly lesser networks AT&T and Verizon, while the second is a montage of...
It's official: the Los Angeles Lakers are in the Super Bowl. HBO partnered with creative agency Motive for a 30-second Super Bowl ad touting Winning Time: The Rise of the Lakers Dynasty, its upcoming series about the 1980s Lakers. HBO released the full trailer for the series, premiering March 6, today. The Super Bowl spot...
According to the Dove 2021 CROWN Research Study for Girls, 53% of Black mothers in the U.S. who have daughters who have experienced hair discrimination endured it as early as five years old. The same study suggests that approximately 86% of Black teens who have experienced it did so by the age of twelve. In...
Editor's note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek's community of high-level experts. Today's column is the second installment in Jonathan Hanson's series on sustainability. Below, he reflects on internal decision-making as an indicator of long-term brand success. This past week, I've been thinking...
On Wednesday, a new bipartisan bill was introduced in Congress that would let the Federal Trade Commission (FTC) regulate how social media companies, like Meta, address the amplification of harmful content and social media addiction. And it takes a different approach to existing efforts that aim to stop the spread of harmful content. The Nudging...
For most brands and agencies, pulling together one Super Bowl ad can be a Herculean task, sometimes taking many months and involving every person within an agency to produce a brand's most visible marketing moment of the year. Wieden+Kennedy didn't just execute one ad this year. It's dropping six in-game national spots--the same as last...
All small businesses do is win by using Intuit QuickBooks, at least according to DJ Khaled in the company's first Super Bowl ad. The 30-second spot, airing during the fourth quarter of the game and created with agency TBWA\Chiat\Day LA, combines QuickBooks and Mailchimp as part of QuickBooks' "Early Start" campaign focusing on helping new...
Bruce Claypool, a designer who worked for NFL Properties in 1981, has spent some time this week thinking about his most well-known creation: the Cincinnati Bengals helmet. The Bengals are preparing for their third appearance in the Super Bowl, which will be played on Sunday in Claypool's hometown of Los Angeles. And the fact that...
It's NBC's turn to air the Super Bowl--but the broadcast network isn't the only way for audiences to watch Sunday's game. NBCUniversal is making Super Bowl 56 available on both its Peacock streaming service and the NBC Sports app, as well as NBCSports.com. On linear, in addition to NBC, the game will also be telecast...
Like every network airing that year's Super Bowl, NBC will be using its allotted promo time during Sunday's telecast to expose audiences to its current and upcoming midseason shows, in the hope that many of the 100 million or so watching the game will return to sample those programs. But the broadcaster faces a unique...
On the anniversary of the day that Nelson Mandela was freed from imprisonment on Robben Island 32 years ago, Snap has launched an augmented reality (AR) project to tell the history of Black people in Britain. "Hidden Black Stories" has been created in partnership with the Black Cultural Archives and Tukwini Mandela, the granddaughter of...
For many people, having the pleasure of creating the award-winning Lego Indiana Jones interactive site for Cartoon Network and creative projects for brands including Colgate-Palmolive, Frito-Lay, Whole Foods, Marvel and NBC would stand as the greatest hallmarks of their career. For Newark, N.J.'s own Steve Jones, our latest featured creative in our Profiles in Black...
Few creatives get to see their campaign creations endure for a decade, much less two. But for a line to live on in advertising 50 years after it was brainstormed--under intense deadline pressure? You could probably count that number on one hand. And among that number would definitely be Ira Madris, a legend of McCann's...
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Puppy Love If you're struggling to find love on dating apps, that might be because you don't have a dog. So get one! Or, at least, make people believe you have one. Dog food brand Jinx...
This week, sports publisher Bleacher Report revealed a deck of suggested logos in a tweet for the Super Bowl 56, offering the National Football League (NFL) something like a free design consultation. It's safe to say the designs it presented for the games from 2019 to 2022 appear more visually interesting to its audience compared...
It's been encouraging to see the role of chief diversity officer (CDO) gaining prominence in the business world, as calls for a more equitable society rightly become increasingly urgent. In the creative industries, some senior leaders have taken on the additional role of chief diversity officer, which helps to put the diversity, equality and inclusion...
Volvo kicked off a public-service campaign to help educate Twitter's captive audience during Super Bowl 56 about electric vehicles--all of them, not just Volvo's--with the help of school kids and a video camera. The campaign is called "EV as ABC," as in, "easy as ABC," and Volvo and Twitter created a branded hashtag-triggered emoji that...
Based on the notable increase in high-profile sustainability initiatives from companies like FedEx, Salesforce, GM and a plethora of others, it's clear that brands are recognizing how highly environmental issues rank amongst today's consumers--especially with Gen Z. Electronics and smartphone brand Samsung is continuing to stoke the conversation with the help of high-profile partners: the...
LinkedIn continues to bolster its LinkedIn Sales Navigator suite of tools to help sales professionals boost day-to-day efficiency and succeed with their virtual selling efforts. Head of product and solutions marketing Nicole Desjardins wrote in a blog post, "From identifying and building relationships with buyers to tracking noteworthy news on prospects, Sales Navigator is helping...