In a bid to regulate and review content posted by users, TikTok has poached hundreds of content moderators in Europe from outsourced companies that previously served competitors, such as Facebook, according to the Financial Times. Approximately 190 of the content moderators hired since January 2021 have previously held contracting jobs through companies like Accenture, Covalen...
All automated accounts on Twitter now have the option of adding a label to their profile to indicate that they are automated. Twitter began rolling out the option to a small number of developer accounts last September. The social network said the labels will give users information about the bot behind the account and its...
Pinterest chief revenue officer Jon Kaplan is boarding the crypto train, joining digital assets and cryptocurrency platform FalconX as head of revenue. Kaplan was with Pinterest for six years, leading global revenue operations including U.S. and international ad sales and partnerships with brands and agencies. He helped grow the platform's ad revenue from about $100...
Samsung is experimenting with new ways of promoting shopping in the metaverse. Top Line The phone company tapped a CGI-created influencer called Zero to unveil its Samsung Galaxy S22 phone at a virtual event co-hosted with TikTok creator Liam Kalev. Zero is one of a growing number of avatar influencers gaining popularity on social media...
As more minority-owned small businesses are impacted by the ongoing pandemic, shipping company UPS is offering a little fashion and a lot of help. UPS debuted its first-ever, limited-edition apparel and merchandise collection, Be Unstoppable, at New York Fashion Week (NYFW). The collection is the latest extension of the brand's Proudly Unstoppable initiative, which aims...
Black consumers in America are embracing veganism and vegetarianism at unprecedented rates. According to the Pew Research Center, 8% of Black people identify as vegan and another 8% say they're vegetarian, significantly higher numbers than the 3% and 3.4%, respectively, of the general population that says they do not eat animal products. Nearly a third...
You just spent $7 million on a 30-second Super Bowl ad... and it flopped. Sure, the Big Game winners get their share of fanfare; this year it was the Coinbase QR code spot, which offered a limited time promotion of $15 in free Bitcoin to new users, along with a $3 million giveaway. But the...
Generational marketing isn't easy. Getting it right requires expert knowledge, consistent monitoring of trends and a willingness to make unexpected pivots. With five generations of consumers now in the marketplace, and with Gen Z on track to become the largest cohort of consumers in the near future--performance marketers must sharpen their pencils now or risk...
Let's face it, you use your mobile device for everything today. Banking, shopping, texting and yes, even calling, can be done on your mobile device. Add to that list gaming, which the 2021 Global Games Market Report from Newzoo estimates is now worth over $91 billion globally. On Feb. 2, marketers, gaming experts and brand...
The Kevin Durant and Rich Kleiman-owned Boardroom is continuing to expand the sports network's areas of fan-focused content by entering into an exclusive multi-year partnership with sports betting site FanDuel. As part of the arrangement, FanDuel is now the exclusive sports betting, fantasy, horse racing, gaming, casino and poker partner of Boardroom. FanDuel Sportsbook will...
Snap Inc. and Ticketmaster unveiled two ways Wednesday for Snapchatters to discover events to attend and purchase tickets: a Snap Mini and a Layer for Snap Map. Snap Minis--bite-sized utilities built with HTML5 that work for all Snapchatters on all devices, with no installation required--debuted in July 2020 after being introduced at the Snap Partner...
Identifying brand safety red flags in audio--in an automated way--is an ongoing challenge that is partly preventing more ad dollars from flowing into the medium. To that end, media company iHeartMedia has partnered with intelligence company Sounder to make the latter's brand safety rating tool available to advertisers looking to buy audio ads across the...
As more brands lean on social for messaging during the big game, advertising across the board on platforms was more expensive in 2022. The price for social ads on platforms like Facebook, Instagram, Pinterest, Snap and TikTok were 26% higher than in 2021, according to paid social advertising platform StitcherAds. The average cost per one...
"Differentiate or die" is a common business mantra--or as the irrepressible Coco Chanel once said, "In order to be irreplaceable, one must always be different." However, that world-famous marketing guru Jim Morrison of The Doors also once sang: "No one remembers your name when you're strange." This view isn't something that we often hear about...
One of the most star-studded ads in a celebrity-heavy Super Bowl 56 hailed from Michelob Ultra. The beer brand's 60-second spot featured a grand total of seven stars from both sports and Hollywood. Actor Steve Buscemi, tennis legend Serena Williams and two-time Super Bowl champion Peyton Manning were joined by peers from professional basketball, soccer...
French global beauty brand Sephora teamed with Warner Music Middle East to use AI-powered tech to position its products within a music video that has been viewed over 2.8 million times since release. The video, for the track "Ana Majnouna" by Bahrain artist Hala Al Turk was released by Platinum Records in January, and Sephora's...
Paramount, the company formerly known as ViacomCBS, kicked off its investor day streaming event with a bang on Tuesday afternoon by announcing it had changed its name. Then, the company spent the rest of the presentation proving how appropriate the new moniker was, as its portfolio now completely revolves around Paramount--both the streamer (Paramount+) and...
Drew Barrymore and one of her closest pals stroll along snowy New York streets, go on a shopping and modeling spree at a vintage boutique and end the day with a dance party-sleepover combo. There are mani-pedis and pillow fights. And while Barrymore has countless celebrities in her circle, her companion on this bonding adventure...