It was a mixed Presidents' Day weekend debut for Truth Social, the new social platform from former President Donald Trump. While the application soared to the top spot among free apps on Apple's App Store (it is not yet available for Android), the process was littered with roadblocks to entry including error messages and placing...
The first iPhone launched the summer before I graduated from college. The curriculum for a degree in advertising at the time didn't envisage the mobile and data explosion ahead--advertisers would soon buy audiences rather than channels, robots would buy ads from other robots and rookie content creators would make more money off a few brand-sponsored...
Many video game commercials follow the same formula. A family sits at home in their living room playing a video game with minimal dialogue. It serves the purpose of showcasing gameplay but can be stale. For its new release of Pok?mon Legends: Arceus on the Nintendo Switch, the EMEA marketing team in the London office...
While brands like youth apparel retailer PacSun and athletic wear giant Adidas are turning to the metaverse to get Gen Z's attention, handbag brand LeSportsac is instead going back in time in a partnership with one-time video game sensation Pac-Man. According to an announcement, LeSportsac's Pac-Man collection and marketing campaign pay homage to the 40-year-old...
Greg Via broke into sports marketing by helping Michael Jordan sell Gatorade. He pulled Derek Jeter, Roger Federer, Tiger Woods and Thierry Henry together to pitch Gillette razors. But one big name explains his switch from traditional sports superstars to esports personalities: Duke Nukem. "I was a closet [gamer] when I was at Gatorade: I...
For years, Noelle Downing, a lifestyle influencer with more than 450,000 followers on Instagram, wanted to partner with brands like Urban Outfitters and Free People. But it wasn't until she turned to affiliate marketing that she sealed the deal. By posting links for products on her feed, she could prove that she could drive sales--plus,...
Let's pretend it's 150 years ago and you wanted to have your picture taken. You'd have to get yourself to a photo studio and be prepared to spend time and money. The photographer would get under the drape of his wet-collodion camera--a milk crate-sized box bolted to a tripod--then remove the lens cover. Since it...