Meta provided an update on its business messaging efforts across Instagram, Messenger and WhatsApp during its fourth-quarter-2021 earnings call Wednesday evening. The company said more than 1 billion people connect with business accounts across its messaging services each week, adding that for WhatsApp specifically, over 150 million people view a catalog from a business on...
Cases of fraud and scams on social media nearly doubled in 2021 from 2020, according to a report by the Federal Trade Commission. More than 95,000 people reported about $770 million in losses to fraud schemes like ecommerce scams initiated on online platforms. "Data suggest that social media was far more profitable to scammers in...
The resurgence of the Black Lives Matter movement has swept the nation following the police killings of George Floyd, Breonna Taylor and many other black men and women. As a result, the ongoing protests and calls to end police brutality and systemic racism have shifted the way companies do business. No longer is it acceptable...
Twitter's Brand Bowl, which recognizes companies that drive the most discussion on its platform during the Super Bowl, enters its fifth year with Super Bowl 56, and Twitter Next senior director for the U.S. and Canada Ryan Oliver spoke with Adweek about trends the social network is seeing as kickoff approaches. Oliver said some companies...
Petco, the pets retailer that rebranded as a health and wellness company in October 2020, announced an expanded partnership with online marketplace Rover.com to offer a range of pet services like pet sitting, boarding and dog walking. Customers will be able to access Rover services for dogs and cats directly on Petco.com. These services include:...
Sandwich chain Jimmy John's has opened its first-ever drive-thru-only location in Florida. According to a press release, the new restaurant is "designed to meet the needs of today's guests." That includes digital elements that promote mobile orders while also maintaining what the brand calls its "freaky fast" reputation. The drive-thru-only QSR has two lanes, with...
We've all been there: Every once in a while (or more often than you like to admit), you fail to get a full night's rest and spend the following day feeling more like a zombie. Retailer Mattress Firm notes that "junk sleep" can have even worse consequences. Mattress Firm and creative agency Droga5 collaborated for...
Online automobile marketplace Carvana released its first-ever Super Bowl ad, "Oversharing Mom," which embodies a central brand policy: "Your next customer may be your mom." Its 30-second Super Bowl debut will come in the first half of the game. It features a chatty mother who can't stop talking about her experience buying a yellow Mini...
If there are two things Ryan Reynolds loves, it's--well OK, it's probably his wife and kids. But professionally, the answers are rapid-turnaround advertising and Canadian icons. So it's no surprise that when enduring comedy actor Dave Foley tweeted about wanting to appear in a Mint Mobile ad, Reynolds launched his agency, Maximum Effort, into motion....