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Новости за 19.02.2022

Profiles in Black Creativity: Brian “Bwrightous” Wright and Desmond Attmore Are in High Demand

Adweek.com 

Atlanta agency Six Degrees is gaining traction with high-profile celebrity campaigns. The duo that founded the agency in 2018--Brian "Bwrightous" Wright and Desmond Attmore--have worked with brands like Foot Locker, SoundCloud and Amazon Music. They've done it, they say, without ever having to pitch business in the traditional way. The two met at Morehouse College...

Kevin Durant Is Showing Everyone How Business-Savvy Athletes Can Fuel Innovation

Adweek.com 

Kevin Durant narrowly missed being a Portland Trail Blazer in 2007, when the team selected Greg Oden just ahead of him as the top pick in the NBA Draft. Fifteen years later, Durant is a different kind of trailblazer: one of the top athletes in the world, to be sure, but also an entrepreneur and...

Reddit to Roll Out Image Editing Tools on iOS

Adweek.com 

Reddit will roll out new image editing tools for iOS next week, enabling Redditors to crop, rotate or markup images with text, stickers, or drawings. These tools will be extended to Android soon. Moderators on Reddit can now choose to review posts from people who aren't trusted members of their community yet before they go...

Greg James to Lead Havas Media Group’s Global Transformation Initiatives

Adweek.com 

Havas Media Group (HMG) has promoted Greg James to global chief transformation officer. He will begin the new role immediately. James joined Havas more than 15 years ago and most recently served as HMG's global chief strategy officer. His ideas shifted the media group's focus on new areas, including the network's Meaningful Media proposition and...

19 Crimes Uncorks a Harmonious Blend of AR and Martha Stewart

Adweek.com 

The wine industry is no longer just for the wine snobs. Instead, many different creators are catering to many different kinds of consumers, from connoisseurs to casual sippers. That's what wine brand 19 Crimes is focusing on: the idea of bringing more people into the wine space with unique technological experiences. To continue its celebrity...

Shutterstock Partners With Pocc to Award Grants to Black and Asian Artists

Adweek.com 

In honor of Black History Month and the Lunar New Year, Shutterstock has partnered with Pocc (People of Culture Collective) to offer six grants totaling $6,000 to artists from Black and East and South-East Asian backgrounds. Three grants of $1,000 will be awarded to Black visual and music artists living in the United States, while...

Lobos 1707 Brings More Voices to the Table in an Inclusive Campaign With LeBron James

Adweek.com 

Premium tequila and mezcal brand Lobos 1707 is continuing to build on its identity and mission of inclusiveness with the launch of its latest campaign, "Build a Bigger Table: All for the Pack." The new creative spot is an extension of the brand's Build a Bigger Table movement, which emphasizes inclusivity and invites others to...


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