Social distancing has arrived in the metaverse. Meta said Friday that it added a Personal Boundary feature to Horizon Worlds and Horizon Venues for its Meta Quest 2 virtual reality headsets. Personal Boundary will make it feel like there is nearly four feet of space between avatars, giving people more personal space in the virtual...
Twitter has been shopping for nonfungible tokens. When the social network extended the ability for subscribers to its Twitter Blue service to use NFTs as profile pictures last month, it also posted a tweet encouraging artists to share their NFTs in the comments. gm, looking for an nft pfp -- Twitter (@Twitter) January 20, 2022...
For Black-owned businesses, the pandemic was only the latest obstacle in a line of systemic barriers to success. However, Black-owned lifestyle platform and travel brand Black & Abroad is creating substantial ways to help these businesses thrive. Black & Abroad's new data-driven domestic travel platform, The Black Elevation Map, takes cultural data--including Black population figures,...
The Wall Street Journal, one of several Dow Jones titles owned by News Corp., announced Thursday evening that its total subscription numbers grew 12% to 3.6 million over the last quarter, and its digital subscriptions grew 19% to 2.9 million. The news puts The Journal within striking distance of crossing the 3 million digital subscriptions...
No sooner had Novak Djokovic--the world's top-ranked tennis player and a favorite to win the 2022 Australian Open--been turned away from the tournament after a protracted fight over being unvaccinated than all eyes turned to Lacoste. The iconic French sportswear brand and marquee sponsor of the tennis star was now in the hot seat after...
In an effort to bring Latinx culture to the forefront, Hennessy collaborated with Colombian singer-songwriter Maluma to release a limited edition bottle, Hennessy V.S.O.P 2022, designed by the singer himself. This comes after a four-year-long standing partnership between the brand and the artist and is seen as an opportunity to show their shared passion for...
Potato chip brand Pringles aims to rewrite history as it explains in its latest campaigns that humans evolved simply to eat the cylindrically packaged potato snack, which features an evolution of its own. Created by Grey, the campaign introduced "Mind Popping," the first brand positioning refresh since its "Once You Pop, You Can't Stop" slogan...
The Messenger Kids application allows children to chat with friends and family without signing up for Facebook. The platform also allows parents to access parental controls and other features related to their child's Messenger Kids experience using their own Facebook accounts. One of these parental controls allows parents to remove images their child has sent...
Messenger Kids allows children to chat with friends and family without signing up for a Facebook account. In addition, parents can access parental controls and other settings on Facebook that are related to their child's Messenger Kids experience. One of these controls allows parents to set their child's pronouns. Our guide will show you how...
Kia's 13th Super Bowl spot is as much about its robotic dog protagonist as it is about its all-electric Kia EV6 crossover SUV. The wide-eyed pup first seen in a teaser gets a full-blown adventure in the Big Game spot as it chases down the EV6 and finds its forever home. "Robo Dog," created in...
The metaverse has become such a hot topic in marketing, that you'd be forgiven for thinking some brands need to step away from the bandwagon. Recently, a bank in Thailand satirized marketers' fixation with the virtual worlds by shooting an entire commercial in one. Aiming to reach a younger and blockchain-savvy generation, Thai bank First...
Social Media Week's premium video experience, SMW Insider, provides you with access to main stage SMW conference content on-demand. Check out these featured Main Stage sessions from SMW London 2019. Adweek+ subscribers now have access to SMW Insider content. Sit back and enjoy learning more about the trends, insights and best practices shared by the...
Social Media Week's premium video experience, SMW Insider, provides you with access main stage SMW conference content on-demand. Check out these featured Main Stage sessions from SMW Los Angeles 2019. Adweek+ subscribers now have access to SMW Insider content. Sit back and enjoy learning more about the trends, insights and best practices shared by the...
Social Media Week's premium video experience, SMW Insider, provides you with access to main stage SMW conference content on-demand. Check out these featured Main Stage sessions from SMW New York 2019. Adweek+ subscribers now have access to SMW Insider content. Sit back and enjoy learning more about the trends, insights and best practices shared by...
Everyone wants to write better. Even if "writer" doesn't appear in your job title, being able to craft a tweet people reply to, structure an email folks open, or write a blog everyone reads is an invaluable professional skill. Throughout this series, Joe Wadlington, global creative lead on Twitter's business team, will walk through a...
Pinterest reported revenue of $847 million for the fourth quarter of 2021, up 20% compared with the year-ago period, and $2.58 billion for the full year, up 52%. The company posted GAAP (generally accepted accounting principles) net income of $175 million in the fourth quarter, down 16% year over year, which included a $49 million...
The Business of Empathy is a series that was produced in partnership with Facebook. The series explores how we can practice empathy for ourselves, for others, and based on what is happening in the world around us and why this is key for business. The insights shared from leaders at Salesforce, Pfizer, Getty Images, PepsiCo,...
In this program, you will learn a set of unique tools, frameworks, and practices necessary to make sense of our current moment and create stories that activate better futures. In order to succeed in the new world, we have to let go of the old stories of separation and extraction and embrace the new stories...
Unfiltered brings together smart people to have radically candid conversations about the world of marketing, social media and emerging technology. The aim of the series is to cut through the quagmire of bullsh*t and industry buzzwords and challenge conventional thinking in the hope that we will help you think differently about your work, your industry...
A monthly series exploring influencer culture, emerging channels, D&I, and more. Episode 1: Building Brand Ambassadors In this episode, Mario Moreno unpacks a hot topic for many marketers and brands: how to turn creators into ambassadors and build a sustainable program around these important relationships. By 2022, the influencer market will be worth up to...
Business directory and crowdsourced review forum Yelp said Thursday that since rolling out its Black-owned business attribute in June 2020, more than 45,000 business owners have opted in and self-identified as Black. Black business owners responded to reviews at a rate 22% higher than the average for all business owners on the platform. Yelp said...