Brands in the plant-based food space have plenty of ammunition in their marketing arsenals: their products are eco-friendly, using a fraction of resources to manufacture versus traditional protein, and they're humane, with no animals killed or otherwise exploited in the process. But for a Valentine's Day promo, Just Egg is bringing out the heavy artillery...
Air travel has become increasingly fraught since the start of the Covid-19 pandemic, with a dramatic rise in aggressive passengers and numerous flight delays and cancellations caused by crew shortages. Alaska Airlines seeks to reassure passengers that it cares about them with its latest ad campaign, "The Care Coalition." Developed through a collaboration with the...
Whether you're a millennial crypto investor or Jason Sudeikis, Intuit TurboTax has an expert for that. In TurboTax's ninth consecutive year with a Super Bowl ad, the 45-second spot from agency Wieden+Kennedy highlights the versatility of its TurboTax Live AI expert matching tool. The ad was directed by Alex Prager. The spot features tax filers...
Today's websites fail to meet accessibility standards. In fact, only 2% of all websites meet best practice guidelines. That means people with disabilities are struggling to access information and services online. This affects millions of people. Simply put, we must work harder to build a future of inclusion for everyone. Every company must build accessibility...
Will Smith won't be on-camera for Peacock's gritty reboot of The Fresh Prince of Bel-Air, but he's front and center in a new Super Bowl promo for the series, Bel-Air. In the spot, Will Smith leads fans from all over the world in singing a remix of his iconic theme song from the original '90s...
This year, Toyota fans can expect to see two ads in the Big Game. Today the automotive company is promoting three 15-second teasers for the second ad featuring the new Toyota Tundra and a cast stacked with celebrities. The twist? All three of them have the same last name. Each of the three teasers features...
When your business plan centers around helping families teach children about finance, how do you justify investing nearly $7 million in a Super Bowl ad? Family based Greenlight Financial Technology considers it a lesson in value. Tim Sheehan, co-founder and CEO of Greenlight, created a platform that allows parents to automate allowance, manage chores, set...
Citizens of ancient Rome--they're just like us! They attend tailgate parties, look down on Barbarians and very much enjoy a bowl of guacamole. That's more or less the plot of Avocados From Mexico's 30-second Super Bowl commercial, scheduled to air in the first quarter. Created by Austin-based agency GSD&M, the ad marks the brand's seventh...
The wait is over as KFC has told Adweek the brand has named MullenLowe Boston as its creative agency of record. KFC put its U.S. creative and media accounts in review last September after working with Wieden+Kennedy for creative since 2015 and media since 2018. The brand has already found its new media agency, naming...
Toyota's 60-second Super Bowl ad titled "Brothers" tells the story of Canada's most-decorated Winter Paralympic athlete Brian McKeever and his brother, Robin McKeever. The ad airs tonight during NBC Olympics primetime coverage and will re-air on NBC during the Super Bowl. The McKeever brothers are both dedicated athletes. Robin McKeever competed in the 1998 Winter...
Model-actress Kaia Gerber dances solo down a grand staircase in an opulent ballroom, while influencer Quen Blackwell gets into the groove by surrounding herself with a couple of friends and dozens of flowing wigs. Translation, Beats by Dre The women star in the latest global ads from Beats by Dre, joining tennis champ Naomi Osaka...
Instagram shared some user safety updates on Safer Internet Day Tuesday. The Security Checkup feature Instagram begin rolling out last July to help people whose accounts may have been hacked is now available to everyone globally. The feature guides people through steps to secure their account, including checking login activity, reviewing profile information, confirming accounts...
For Valentine's Day, Panera Bread's new campaign is giving customers a chance to win a baguette they won't find on the menu--a baguette-cut diamond set in a gold band. But bread isn't totally out of the equation. The chosen recipients will receive their diamond in a bread bowl-inspired ring box alongside a year subscription to...
Lizzo might feel "good as hell," but she's also looking it in this upcoming Super Bowl ad. The award-winning artist appears in a 22-second teaser released today, #SeenOnPixel, for Google's Pixel 6 phone that highlights its camera feature, Real Tone. The ad celebrates people across race, age and gender by featuring pictures of them to...
TikTok revealed several updates to its community guidelines on Safer Internet Day Tuesday. The video creation platform pledged to continue its efforts to prevent the spread of dangerous acts and challenges, including suicide hoaxes, on its platform, highlighting them in a separate policy category with more detail rather than including them under its suicide and...