In a preferred partnership, ad verification company DoubleVerify and media planning company Comscore are combining data sets to offer advertisers a combined viewability and audience measurement view. The tool will be available in the second quarter of this year to a selected group of users. Top line The partnership aims to reduce the workload for...
Retail media is at the top of many marketers' minds as retailers amass huge amounts of ad dollars, chipping away at other platforms' dominance. As a result, agencies contend with new expectations thrust upon them by clients eager to get into the retail media space and must step beyond the marketing organizations they are familiar...
Fashion brand Off-White c/o Virgil Abloh is marking Paris Fashion Week by making its TikTok debut with Spaceship Earth: An Imaginary Experience, a first-of-its-kind multicamera live event on the platform. Spaceship Earth: An Imaginary Experience will begin Monday (Feb. 28) at 7:30 p.m. CET/1:30 p.m. ET, with DJ creators from Ghana, London, Paris and Tokyo...
Uber's chief marketing officer Thomas Ranese has left his role after nearly three years with David Mogensen taking over as vp of marketing, reporting to Jill Hazelbaker. Based in San Francisco, Ranese joined the ride-share technology company in September 2019 from Google where he spent almost a decade, latterly holding the position of vp of...
Clubhouse allows creators to pin links to their rooms. For instance, if a room is created to talk about a recent news article, the room's creator could pin the link to the article to the room. Our guide will show you how to pin a link to your room during the room creation process. Note:...
Over the last few years, we've witnessed consumers being more and more vocal about their love or disdain for brands, supporting or boycotting brands that don't fit their needs or values. We know a brand's image is of increasing importance; whether it engenders trust--and how it behaves towards its employees, its community and the planet--are...
Meta provided some updates on its We the Culture creative community, which was started by a team of Black Facebook employees and fueled and curated by Black creators dedicated to championing Black culture. We the Culture was one of he initiatives to come out of then-Facebook's commitment to provide financial support to Black creators, and...
Clubhouse introduced an in-room chat feature that allows listeners to leave real-time comments and feedback in text while listening to rooms. A room's creator will need to turn this feature on before creating their room if they want to allow listeners to chat. Our guide will show you how to turn on in-room chat for...
Nonfungible tokens (NFTs) are all the rage these days and, of course, marketers are wasting no time jumping into the pool to cash in on what might be the next big thing. If ever there is something on the tips of tongues within the popular cultural zeitgeist, it will find itself top of mind for...
Sales and marketing teams both serve critical functions for their organizations, and in a perfect world, they'd work together to maximize results. As CMOs and other executives push for higher revenue accountability from their teams, aligning these integral stakeholders is now more important than ever. Unfortunately, sales and marketing often feel disconnected. Despite their aims...
Ecommerce site eBay wants users to think of it as a place where they can find anything, with a customer base filled with stories of their passions and interests, which its latest campaign in Italy aims to convey. Created by creative network Dude, the campaign aims to celebrate the marketplace's community through its "Inspired by...
Authentic representation is of the utmost importance to Carlyle Garrick. As witnessed by his work on Apple's stylish "Fly Market" spot for the iPhone X's Pay function, Media Art Lab's associate creative director clarifies that Blackness is not only global, but that it can also shape the culture. "This was the first time that I...
Chronic depression can lead to hypersomnia--excessive sleepiness. It's one of the key signs of the illness and is being highlighted by three crafted print adverts commissioned by Dubai Science Park as it aims to diagnose sufferers. The "Hostages of Depression" campaign was released on Feb. 22 as print and outdoor ads to raise awareness of...