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Новости за 28.02.2022

Our Agency Took a Month Off. Yours Can, Too

Adweek.com 

Now that we're nearing two years since the onset of Covid-19, and all of the challenges and changed realities that have come with it, it's time we get real ... about those realities. Like others, we've tried new things to keep our team connected, improve work-life balance, support mental health, help caregivers, build community and...

Beam Suntory Begins ‘Premiumization’ Drive With Jerry Daykin Joining to Lead Global Media

Adweek.com 

Premium spirits producer Beam Suntory, which owns brands such as Jim Beam, Maker's Mark, Courvoisier and Knob Creek, has named Jerry Daykin as its vp of global media. Joining from GlaxoSmithKline Consumer Healthcare where he was senior media director EMEA, Daykin returns to the world of alcohol, having also previously worked in a senior media...

Virgin Media O2 Incumbents Set to Battle for Ad Account

Adweek.com 

The merger of telecommunications companies Virgin Media and 02 will see the consolidation of its advertising account, with the respective incumbents Adam&EveDDB and VCCP set to enter a closed pitch for the business in the coming weeks. Virgin Media O2 is the new company that launched last June, combining two of the U.K.'s largest communications...

Why Sponsors Stuck With Kyrie Irving—Even As He Refused to Get Vaccinated

Adweek.com 

In both sports and sports marketing, you compete as hard as you can to win. Sometimes, that means pulling your team together and running out the clock with a narrow (and questionable) lead. Kyrie Irving missed large swaths of the National Basketball Association's 2021-22 season after refusing vaccinations required for home teams (but not visiting...

NBCUniversal Expands Into In-Game Advertising With Anzu Partnership

Adweek.com 

NBCUniversal is trying its hand at native in-game advertising for the first time, teaming up with video game advertising company Anzu for a global partnership. Top line The deal--which includes an investment in the ad tech startup--makes NBCUniversal Anzu's global sales partner and the exclusive third-party seller in the U.S. and U.K. The company's clients...

Profiles in Black Creativity: Cindy Hernandez is Committed to Celebrating Black People

Adweek.com 

Cindy Hernandez understands firsthand how much of an impact racism can have on those who are most vulnerable. As Fred & Farid's art director, she also knows that she has the power to make a difference. "Growing up in the Afro-Latino community, I'd hear a lot of hurtful stereotypes and self-hatred," she tells Adweek, "so...

The Era of the Third Culture Kid Has Arrived

Adweek.com 

"Where are you from?" A simple question--yet for some of us, the answer is as complex and intricate as a tapestry. By heritage I am Indian, Pakistani, Arab, Burmese and Turkish. By birth I am British. By fate I am American. By faith I am Muslim. And by experience I am uniquely me. Neither I,...

How Grist Increased Its Monthly Donor Base 88% by Honing Its Asks

Adweek.com 

For climate change publisher Grist, a partnership with the News Revenue Hub has confirmed the old adage: The squeaky wheel gets the, well, eco-friendly lubricant. Grist worked with the nonprofit News Revenue Hub, which helps publishers grow their membership revenue, over the course of a year to refine its strategy for converting readers into monthly...

Yelp: New Business Openings in US During Year 2 of Pandemic Were Up Overall

Adweek.com 

The latest update from business directory and crowdsourced review forum Yelp on the pandemic's effect on businesses in the U.S. comes at roughly the second anniversary of the start of lockdowns. Yelp said in the introduction to its new report, released Monday, "As we approach the second anniversary of Covid-19 being declared a global pandemic,...


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