Impossible Foods, six months after staking a claim on school menus, wants to whet the appetite of kids at home with its newest product: chicken-free chicken nuggets shaped like exotic animals. The brand, continuing to target what it calls the "change-making generation," launches Wild Nuggies as both a go-to snack and an educational tool for...
Creative organization D&AD will continue to accept Russian entries to its 2022 awards scheme but says it will donate fees from the country to the Art Director's Club of Ukraine, following the invasion of the country by its neighbor. The organization has told Adweek that will not exclude Russian creatives from its annual awards scheme,...
Brooklyn-based associate creative director Candace Faircloth isn't afraid of a little competition, and her work with challenger brand Freshworks proves it. When the software solutions company wanted to take on its major competitor, Salesforce, Faircloth blended her creative eye with her strategic know-how to create a campaign that helped her client grab some much needed...
Amazon is going all-in on gaming. Luna, the company's cloud gaming service, is now available for all customers across the mainland U.S. Amazon Luna first rolled out in October 2020 by invitation only. Now, the gaming platform is available to everyone on devices they already own, including Fire TVs, Fire tablets, Windows PCs, Chromebooks, Macs,...
One of the most important things I've done as an executive is to relentlessly focus on understanding the customer, even beyond traditional research. As a CMO, I put time on my calendar to read my company's reviews once a week and meet with customers any chance I get. When I led a product team, I...
Today, Audacy is launching a digital audience network where advertisers can target audiences with audio spot ads by segments across a variety of digital audio programs rather than just by the show. The audio content company, formerly known as Entercom before a rebrand last year--and parent company to podcasts like Pod Save America, Fly on...
What comes to mind when you think of a classic? The Mona Lisa. A Beatles song. The novels of Charles Dickens. McDonald's likely doesn't fall into that category for most people, but an ad campaign attempts to elevate the brand into the realm of the timeless. DDB Athens created a series of ads that inserts...
Your marketing success is in large part dependent on your tools. If you're using bad ad tech, you're going to get subpar results, regardless of how good your product is or how much you know about your audience. For multicultural marketers, being able to rely on high quality ad tech that can help you identify...
After 15 years as a marketing executive, Michael Tennant found himself at a crossroads. Even with a successful career working with brands like Coca-Cola, MTV and Procter & Gamble, Tennant experienced hitting an emotional rock bottom. He would end up finding his calling with the founding of Curiosity Lab, a product, content and consulting agency...
LinkedIn is giving its members a way to explain "gaps" in their resume with its addition of a career break option in the Experience section. The professional network said members will be able to choose from a range of options to describe their career break--including career transition, caregiving, full-time parenting, health and wellbeing--and add context....