Influencer marketing has outgrown its reputation as a brand awareness one-trick pony. Increasingly, brands are looking to influencers to produce user-generated content to enhance the buyer journey and using affiliate links to generate and measure sales. The influencer marketing industry will increase significantly in value by 2030, and as it matures into an established channel...
The past few years have seen an increase in conversations around health and wellness as they increasingly take place in public, community-oriented spaces. However, even as more people continue to share their personal health experiences online, some communities still lack representation. To help broaden understanding of chronic illness, Buoy, a hydration wellness brand, launched its...
Google first announced its decision to sunset third-party cookies in 2020, but just last week, pushed its plans again until 2024. To keep advertisers happy, the company plans to expand its Privacy Sandbox trials, which promise a level of audience targeting. Although Google's cookie delay may be a reprieve for some advertisers, many are already...
Ryan Reynolds' brands Mint Mobile and Aviation American Gin have no plans to launch a creative agency review. The companies can skip the cost and the hassle--probably forever--because Reynolds is the creative director of both of their creative AOR, Maximum Effort. With the actor at the center of the relationship between brands and agency, Mint...
At 17, I made a vow to "never work a desk job a day in my life," and clearly, I've walked down a completely different path as a digital executive for a global retail company. However, the monetary realities of being a struggling artist were beyond daunting. When your heart is driving 100% of your...
Head of Instagram Adam Mosseri is leaving the California sun for the London fog. Madhumita Murgia and Cristina Criddle of the Financial Times reported that Mosseri will temporarily relocated to Meta's London office later this year, due to a personal desire to live there. London represents Meta's largest engineering hub outside of the U.S., with...
When you're in the wedding business, you exist and thrive on the firm belief love conquers all. And in the case of Loverly's new partnership with Bed, Bath & Beyond, there has never been a more urgent time to prove it does. During an unusual season in which wedding-planning platforms are making more game-changing decisions...
While the design has changed over time, a carrot has been part of pickup and delivery service Instacart's logo since it launched in 2012. The vegetable now serves as the centerpiece of a limited-edition capsule collection the company is releasing, created with California-based streetwear designer Anwar Carrots to celebrate its 10th anniversary. The Instacart by...
Unusual sneaker collaborations are nothing new. Anyone remember Nike and Ben & Jerry's Chunky Dunkys, the Lego-branded Adidas shoe or Reebok's recent partnership with mid-century modern furniture designer Eames? Such strange design collabs are often the result of brands vying to stand out in a crowded sector. Enter Heineken's "Heinekicks," a sneaker with which people...
BeReal allows users to change their username on the photo-sharing platform. When a user changes their username, their change won't go into effect until they share a post following the application's next notification. Our guide will show you how to change your username in the BeReal mobile app. Note: These screenshots were captured in the...
The Apple App Store has a new stand-alone application from Pinterest, Shuffles, with the company saying in the app's description that it was "designed for collective collaging." Pinterest said Pinners can use the app's camera to capture images or tap into its photo library, and then cut out objects from those images with a single...
By default, when users share posts to their Instagram Stories, other users will be able to send message replies to those posts. However, creators have the option to stop other users from being able to reply to their Stories posts. Our guide will show you how to stop users from being able to reply to...
On this week's episode of Brave Commerce, Esi Seng, CEO of Tate's Bake Shop, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss scaling an acquired brand. Seng shares the remarkable story of Tate's Bake Shop and how founder, Kathleen King, created the cookie brand. She talks about the brand's more recent acquisition by Mondelez,...
What should you focus on to drive business growth? Better marketing campaigns? Innovation? Customer experience? According to John Sheldon, it's all three. Sheldon is an innovation-driving business leader with over 25 years of experience in marketing. His background includes companies like Ogilvy, Bartle Bogle Hegarty, eBay, Mastercard and Fresh Direct. What drew his attention to...
The work that World Wrestling Entertainment and Snap Inc. have been doing of late must have impressed Craig Stimmel, as he left his role as head of global brands for Snapchat to become senior vice president and head of global sales and partnership at WWE. Stimmel joined Snap in August 2019 after more than eight...
Creative advertising and design organization D&AD has named independent marketing agency Space & Time to handle its global media account, which will include its annual awards, events and masterclasses. The brief, awarded following a three-way pitch, will see the agency work across the organization's portfolio, including the D&AD Awards, D&AD Shift, D&AD New Blood and...
Business directory and crowdsourced review forum Yelp unveiled a revamped experience across the homepage, map and search results of its Android application Tuesday with the aim of making it easier for people to discover and search for local businesses. Yelp said the entire app is in the process of being updated with a fresh, modern...
When Apple first announced its App Tracking Transparency (ATT) with the release of iOS 14.5, which lets users decide if they want to be tracked across the apps they visit, the mobile industry braced itself for a total upending. But a new report has found that some parts of the status quo have been slow...
Agency network S4 Capital continues to restructure to avoid a repeat of the issues it experienced around its financial auditing. It has brought on business veteran Colin Day as chair of its Audit and Risk Committee while promoting Chris Martin to chief operating officer. Top line After the postponement of its first quarter results due...
When Kylie Jenner or Bella Hadid creates a sponsored Instagram post with an Herm?s Birkin bag, most of their followers won't do more than like or maybe share the post, as the majority of their audience doesn't have the disposable income to afford designer accessories--especially ones that cost over $10,000. But when a smaller influencer...
Since its limited release in February, a handful of publishers, supply-side platforms and data-management platforms have been experimenting with seller-defined audiences (SDA), a communications protocol developed by the IAB Tech Lab that aims to put audience segmentation into the hands of publishers. Currently, three publishers representing several thousand websites are actively passing bid requests following...
With a record-breaking 47 million Americans resigning from their jobs in 2021, options for hybrid or remote work are becoming a top priority for those entering and occupying the workforce. True flexibility requires commitment and a willingness to adapt, and managing the challenges this presents is doubtless going to be an ongoing conversation. Regardless of...
Pinterest reported revenue of $666 million for the second quarter, up 9% versus the second quarter of 2021 and 16% from the first quarter of this year. The company said in its letter to shareholders that revenue from shopping ads grew at double the rate of overall revenue year-over-year, adding that it saw strength from...
It's a tale as old as startups: One day you're going through the motions at work. The next, your company has run out of money and you're left looking for a new job. That's the position Zach Kitschke was in nine years ago. At the time, he was writing about technology and startups for From...
Traditional TV product placement takes months or even years to plan and execute. But with advancements in digital effects, almost anything is on the table--and Amazon is taking that sentiment literally. During its NewFronts presentation in May, Amazon showcased an example of M&M's digitally appearing on a table in an episode of Prime Video's series...