Before there was Facebook, there was MySpace, once the world's most dominant social networking company. In the summer of 2005, one of the biggest deals in internet history made headlines when News Corp, Rupert Murdoch's media empire, acquired MySpace for $580 million in cash. In the business realm, it seemed that with the backing of...
Creativity has been called up. From creative directors to apprentice designers: All are needed. Storytellers, magic-makers, crafters and grafters, ideators and copywriters. Moments like these come rarely. For many generations, they may not come at all. But this time, it will be different, we will be different. Because we have been called. The world's greatest...
Whipping up a gourmet breakfast can require a lot of hardware, from KitchenAid mixers to espresso machines. The same is true for taking on a major construction project, where circular saws and drill bits are just the beginning. Launching a workout channel? That means investing in technology like smartphones and tablets to capture all angles...
Get ready to see more watermarks on video content posted across platforms, as YouTube said in a support thread that it will begin adding them to short-form YouTube Shorts videos. YouTube explained in the support thread, "We've added a watermark to the Shorts you download so your viewers can see that the content you're sharing...
Black-owned media company Revolt announced the launch of its own podcast network with a slate of new content on music, lifestyle, business and comedy from Black personalities and perspectives. The Revolt Podcast Network is giving its audience 24 new shows, including one on entrepreneurship and business hosted by the company's chief executive officer, Detavio Samuels....
Whatever your fandom may be, sports or reality TV, chances are you know the pain of trying to watch the latest release only to realize that it's not available on any of the platforms you subscribe to. Streaming services are convenient in many ways, but tracking down media across the internet can be a chore....
Pixy, we hardly knew ye. The flying camera introduced at the Snap Partner Summit in April is being grounded, according to a report by Meghan Bobrowsky of The Wall Street Journal. Bobrowsky reported that Snap co-founder and CEO Evan Spiegel told employees during a question-and-answer session that further development of Pixy was being halted as...
Siloing brand and performance marketing efforts is becoming less common as marketers yearn for a more holistic approach, according to a new report by growth marketing agency 3Q/DEPT. The agency's 2022 Growth Marketing report bases its findings on survey responses from 400 U.S. marketing leaders at brands with $100 million or more in annual revenue....
Snap Inc. partnered with apparel brand Carhartt to add Carhartt Bitmoji outfits to Snapchat. Our guide will show you how to dress your Bitmoji in one of the Carhartt outfits. Note: These screenshots were captured in the Snapchat application on iOS. Step 1: Tap your profile picture in the top-left corner of the screen. Step...
The Mozilla Foundation looked into 25 popular reproductive health apps and wearable devices to investigate their privacy and security policies. Eighteen of them had vague privacy policies with no clear guidelines on how they share data with U.S law enforcement, Mozilla found. Apps including Flo, Glow, Period Calendar Period Tracker and My Calendar Period Tracker...
There's a BIG deal happening in the college sports landscape. The Big Ten Conference finalized a massive set of media rights deals worth an estimated $7.5 billion--around $1 billion annually--across Fox, CBS and NBC, beginning in 2023. The agreement is the richest ever in college football, reminiscent of an NFL-style agreement that spreads the games...
Cameo introduced Cameo Live, enabling fans to book 10-minute video calls with the thousands of actors, athletes, comedians, creators, musicians, pop culture personalities and reality stars on the personalized video messaging platform. The company said Cameo Live was a result of direct feedback from fans and talent seeking longer video calls, more flexible scheduling and...
Julie Haddon keeps hearing that her step up is a step back. When she became head of marketing for Dreamworks Animation in 1998--just before the studio produced Antz, Shrek and Madagascar--she was told computer animation was a fad. When she left a consumer promotions gig at eBay to work for a startup called PayPal Mobile...
Comscore and Yahoo have partnered in a connected TV deal that aims to bring brand protection to streaming ad campaigns. Advertisers using Yahoo's demand-side platform (DSP) will have access to Comscore's Activation service, a set of pre-bid inventory filters that aim to help marketers achieve brand-safe campaign delivery across CTV inventory. "The CTV landscape continues...
There's a monster stalking the city. It grows ever larger and stronger as it moves, terrorizing unsuspecting townspeople and causing destruction in its wake. If the frightened city dwellers only looked closer, however, they would see that the monster is weaker than it seems-because it is made of their own household waste. And there's one...
After success with basketball NFT marketplace NBA Top Shot, Dapper Labs is hoping to strike gold twice. The blockchain-based software development company is expanding its work in the licensed NFT sports market, partnering with the NFL on its own NFT marketplace, NFL All Day. To promote the project and its first pack drop, the NFL...
Despite being just under 100 days until the 2022 FIFA World Cup, NBCUniversal has already sold approximately 90% of its advertising inventory for the tournament. NBCUniversal and Telemundo have the exclusive Spanish-language broadcast of the soccer competition, kicking off on Nov. 20 in Qatar. "We're approximately 90% sold, pacing way ahead of where we were...
"Brands are ignoring the problem. They now feel so uncomfortable depicting men because they don't know how to depict them--so a lot of men don't feel seen at all," said Emma de la Fosse, chief creative officer of ad agency Digitas UK. Speaking at a recent Adweek roundtable, which brought together industry leaders to discuss...
Coca-Cola received the highest placement value of any brand during the run of Netflix's fourth season of Stranger Things, with the series generating a combined $27.4 million, claims new research. The latest installments of the '80s-based sci-fi horror show was released at the end of May and beginning of July across nine episodes with an...
As the 2022 Women's National Basketball Association playoffs begin, many will be tuning in with their favorite snack. Sports and food go hand-in-hand, making resulting brand partnerships a big deal during game time and beyond. With the WNBA season in full swing, Frito-Lay chip brand Ruffles is celebrating by becoming the official chip of the...