It's been well documented that TikTok is the go-to social app for Gen Z. However, a surprising statistic came out recently, showing that 40% of Gen Z users prefer using TikTok and Instagram for search over Google. For nearly two decades, Google has dominated consumer search behavior. Google has even become a verb. So this...
Every day, thousands of brands compete on Amazon across multiple categories. Not all of them, of course, can thrive all the time. Marketing intelligence firm WARC's Digital Commerce Index, or dComm Index for short, can help explain why. Here's how it works: The WARC dComm Index scores brand performance on a scale of 0-100, with...
Editor's note: This is the first of a two-part series. Web3. NFTs. The metaverse. These terms were virtually nonexistent when the pandemic began but have since forcefully entered the lexicon alongside doomscrolling and "yeet." Words first heard from the mouths of 20-something colleagues or perhaps from Gen X clients trying to keep up. And although...
This week The Washington Post introduced a slate of four new columns to offer readers advice on mental health, identity and digital culture, aimed primarily at its younger audience. Contributors include mental health professional Sahaj Kaur Kohli, TikTok content creator Jules Terpak, author and columnist Damon Young and former Teen Vogue editor in chief Elaine...
For many kids, starting a new school year can be one of the most daunting times in their young lives. It can be even more so when they are differently abled or settling into new family dynamics at the same time. With this in mind, GapKids wanted its latest campaign to inspire these children to...
Scary clowns, hidden Big Macs, cheeky billboards--Burger King and McDonald's aren't averse to some friendly rivalry. However, at the end of July things got a bit more serious as both brands launched their loyalty apps in the U.K. The Your Burger King app has now been rolled out to around half (297) of the fast-food...
Without farmers, there are no crops, and without sustainable farming practices, there is no future for farming. Some branches within the food industry are beginning to see the value of ecologically sound food sourcing, and there are few places where that is more vital than in the potentially waste-heavy realm of beer and alcohol manufacturing....
H&M has a message for the world and the sportswear market: "Move." The retailer has set its sights on "democratizing sportswear" with the launch of a new brand, H&M Move that "aims to equip the world with stylish and functionable 'movewear' that will support movers of all abilities and skills to move comfortably and confidently...
In a bid to instill belief in its audience and ahead of kicking off the Premier League soccer season in the U.K., headphone brand Beats By Dre has released an online film featuring Manchester United striker Marcus Rashford narrated by rapper Santan Dave. The 58-second spot titled "Never Beaten" was illustrated by Gaia Alari and...
Stagwell is expanding its media network by moving more of its agencies under the Stagwell Media Network (SMN) structural umbrella, including Forsman & Bodenfors, Crispin Porter Bogusky, Vitro and Observatory. The change is effective today and comes as SMN posted 33% net revenue growth in the second quarter, making it Stagwell's fastest-growing network. In the...
Twitter and Opendorse expanded their NIL (name, image, likeness) partnership for student athletes to include personalized game highlights via technology from sports technology startup Tempus Ex Machina that can be shared to their Twitter handles. All Pacific-12 Conference student-athletes, beginning with football and men's and women's basketball, will have the opportunity to earn income from...
In a down quarter for many streaming services, Paramount hasn't yet peaked. The company's flagship streaming service Paramount+ added 4.9 million subscribers during the second quarter, growing to over 43 million. That's despite removing 1.2 million subscribers in Russia. Paramount+'s 4.9 million additions remain down from the 6.8 million subscribers it added last quarter, but...
Twitter revealed several updates Thursday for professional accounts on its platform, highlighted by global availability of the Location Spotlight feature. Vice president of product management James Kelm and senior product manager John Stokvis explained in a blog post Thursday, "Professionals--whether they are creators, nonprofits, developers, small business owners or big brands--come to Twitter every day...
With the rise of the Web3 ecosystem, internet users have a new opportunity to gain employable skills as well as the transformative potential to enhance economic mobility. Rakia Reynolds, founder of Skai Blue Media, joined Adweek's Women Trailblazers Summit to share the importance of high-quality education around crypto and how she continues to break barriers...
As companies are continuously expected to take stands on social issues, there's an even greater need for a variety of perspectives. Diverse female leaders continue to flip the script and fill more seats across boards. Two of those women who are blazing the path for generations to come, Jeanine Liburd, chief social impact and communications...
Tiffany & Co. is taking non-fungible tokens (NFTs) into the physical realm with a pricey new necklace offered exclusively to holders of CryptoPunks art, a set of pixelated-looking avatars that have become popular in cryptocurrency-adjacent circles. For around $50,000 (30 Ethereum), owners of these NFT artworks can pay to have a hand-crafted diamond-encrusted pendant made...
As it continues to restructure its executive teams, Warner Brothers Discovery (WBD) has revealed the leadership team for its operations across the U.K. and Ireland under recently-appointed general manager Antonio Ruiz. This also includes content, ad sales and marketing. Top line The team will include Katie Coteman, who was made vp and head of advertising...
The sprawling media company Red Ventures, home to dozens of publishers including Bankrate and Lonely Planet, announced on Thursday that it has hired Karthic Bala as its first-ever executive vice president of data product tech for CNET, a move that signals its desire to enhance its already sophisticated marketing strategy. Prior to joining Red Ventures,...
If you happen to be among the 444,000 Instagram followers of L.A.-based Camden "Cammie" Scott, you know the sort of content the perky creator is likely to drop into your feed. She breezes through topics like health, wellness and wardrobe. But the 31-year-old really likes to talk about skincare. An average Instagram video will feature...
EA Sports has signed a three-year deal with Sky Sports to sponsor the latter's Premier League soccer coverage in the U.K. The deal will run until the end of the 2024/25 season. It comes as EA prepares to mark the end of an era and rename its flagship FIFA series after failing to extend its...
Facebook Live Shopping became the latest victim of the emergence of Reels on Facebook and Instagram, as parent company Meta said Wednesday that it will sunset the option as of Oct. 1. Live Shopping will still be available on Instagram for merchants who have an Instagram Shop with Instagram Checkout. The company said in a...
The NASA Social Program, which was developed to engage a diverse group of creators and influencers with the space agency's mission, is emerging from its Covid-induced hiatus and gearing up for the launch of Artemis 1, which is currently slated for some time between Aug. 29 and Sept. 5. Stephanie Smith, who leads social media...
Marvel's visual effects have been making headlines for all the wrong reasons, and now the creators of the company's latest Disney+ series, She-Hulk: Attorney at Law, are weighing in on the controversy. Recently, there have been a slew of headlines calling out Marvel Studios for how it works with visual effects houses, with VFX artists...
The next entrant to the massive Star Wars universe arrives on Disney+ on Sept. 21--but we already know how it ends. The upcoming series Andor serves as a prequel to Rogue One and covers the five years before the film's events. Diego Luna reprises his role as Cassian Andor in the series, who--spoiler alert--dies at...