On this week's episode of To Dine For, host Kate Sullivan is joined by Ronne Brown, founder of female entrepreneur membership club Girl CEO, natural skincare line Herlistic and author of the book From Mopping Floors to Making Millions on Instagram. On top of being a branding expert, professional speaker, author, mentor and mother of...
Neighborhood social network Nextdoor revealed the winners Monday of its sixth annual Neighborhood Favorites awards program, which enables neighbors to vote for their favorite local businesses. American Express sponsored Neighborhood Favorites for the second consecutive year. Nextdoor said the leading category among the 2022 winners was home service providers, followed by go-to restaurants, pet care...
In the case of client-agency relationships, grievance is not a substitute for good ideas, nor does it lead to particularly creative solutions. Rather, it facilitates an environment rife with negative emotions and blame-wielding. As long as you are the one pointing the finger, the finger can't be pointed back at you. But what will you...
Slowly but surely, summer is drawing to a close, making it the perfect time to reflect on sunny days gone by. Getting out and enjoying the last days of the season can feel bittersweet, but fortunately even feeling nostalgic can make for a wholesome summer pastime when paired with fun activities. As part of its...
Bark, home of the popular subscription service for toys and treats, is offering dog devotees the ultimate accessory: a free tattoo of their furry friend. Time with a beloved pet might be fleeting, but body art is forever. The program, launching today on TikTok, celebrates both the brand's 10th anniversary and National Dog Day on...
In June, Snap Inc. debuted Snapchat+, a premium subscription service that gives subscribers access to exclusive and experimental features in the Snapchat application. One of these exclusive features is called "Best Friends Forever," and it allows subscribers to mark a Snapchat friend as their "#1 Best Friend" within the app. When a Snapchat+ subscriber sets...
Instagram teamed up with creative agency Mojo Supermarket on "It Pays to Be You," a digital campaign aimed at showcasing the ways creators can make money across its platform simply by using their voice and following their passions. The campaign will be made up of six-second and 15-second digital ads designed to help creators learn...
Bob Ross' fame has grown significantly since his death in 1995 as new audiences discovered the soothing art lessons he delivered on his show The Joy of Painting through Twitch and Netflix. Canadian meal kit delivery service Goodfood is tapping into his zen demeanor by using his likeness for a new ad campaign. Developed by...
The last time Tiger Woods graced the cover of a PGA Tour video game, Harry Styles was still in One Direction, The Conjuring was just one movie, and the Breaking Bad timeline had come to an end on the floor of a meth lab. There may have been a few second acts since then. Back...
On Warner Bros. Discovery's earnings call in early August, CEO David Zaslav called House of the Dragon's marketing push "the biggest campaign in HBO history." It's easy to see why. The campaign for the Game of Thrones spinoff involved numerous engaging activations playing host to thousands of attendees; a dynamic AR app that lets fans...
What can the metaverse offer to Team Amani, a team of racing cyclists from across East Africa? Meta and ad agency Droga5 set out to answer that question with a new spot that debuted Monday. The campaign shows how the cyclists use Meta's family of applications to connect, motivate one another and train as they...
Editor's note: This piece is part of a series with Graham Nolan on the ways marketers can commit to LGBTQ+ allyship and rethink visibility, support and inclusion in the workplace. Years ago, we were seeing cancel culture come out of the oven and served piping hot to brands. The world provided the perfect recipe for...
At the start of summer, Unilever's 40-year-old British snack food brand Pot Noodle chose the revolutionary stance of partially dropping the iconic plastic packaging which is being promoted using an unusually honest campaign describing the previous product as "crap." The brand has now adopted the name "Lost the Pot" and the messaging through online and...
When a billboard went up in Madrid earlier this year displaying the word "carne" (Spanish for meat), it triggered a lawsuit. What appeared to be an innocuous ad for burgers led animal meat associations to fight against the company behind the billboard--plant-based food brand Heura Foods--claiming it had no right to call its products "meat."...