Serena Smith spent a summer weekend at an Airbnb on the Jersey shore, laying out by the pool with her laptop in hand, going out to dinner every night and frequenting a beach within walking distance of her rental home in Stone Harbor, N.J. The Crossmedia analyst, who lives in San Diego, wasn't technically out...
The way consumers shop and buy goods online is rapidly shifting, with the latest mainstream trend of buy now, pay later (BNPL) taking the industry by storm. According to FIS Worldpay, BNPL is expected to represent over 9% of U.S. e-commerce transaction volume, nearly $180B, by 2025. Erika White, vp of marketing and communications at...
New apparel production is a leading contributor to global warming and pollution, requiring as much as 2,000 gallons of water to make a single pair of jeans. Buying secondhand reduces the environmental impact of clothing by 75 percent. Enter Thrilling, a platform dedicated to secondhand and vintage boutiques with the goal of making shopping more...
With the rise of purpose-driven marketing, it's more important than ever for brands to show up authentically and consistently. Through inclusive products, atypical models, and content marketing, the activewear brand Fabletics has emerged as a leader in purpose-driven marketing. Meera Bhatia, Fabletics' COO joined Adweek during Commerce Week to share some key lessons from her...
Publicis Groupe won a bulk of Mondelez's global media business following a review that kicked off in December and concluded this week. VaynerMedia and WPP retained some of the business. Publicis will lead media for the brand in Latin America, Europe, the Middle East and North Africa Peninsula, South Africa and China. It will also...
If those random snaps in your phone of you devouring a grilled cheese sandwich after a fun night out still make you smile, Google and beloved organization expert Marie Kondo want you to know that there's actually space available for those alongside every other memory you wish to keep close. Google worked with L.A.-based indie...
Snapchatters can outfit their Bitmoji in workwear from Carhartt following a partnership between the apparel brand and Snap Inc. Bitmoji will sport Carhartt gear including its BO1 Double Front Pants, Detroit Jacket, Duck Bib Overalls, Force Sweatshirt and K87 Short Sleeve Pocket T-shirt in a variety of colors on and off Snapchat, including in Bitmoji...
After more than two years of a global pandemic, saying monkeypox is an unwelcome guest is a gross understatement. Maybe it seems like something outside your immediate reality. But as a queer person, let me tell you: It's here, it's real and much of America doesn't know what to do or how to talk about...
Raise your hand if you've noticed an astounding grocery bill in the past few months. Me too. Some experts predict that a recession will follow this period of inflation. An economic downturn likely sets our marketing strategy on a different course while consumers react to the market. We will make decisions to weather a temporary...
Meta revealed several updates for Reels on Facebook and Instagram, highlighted by the Add Yours sticker that originally debuted on Stories on both platforms. The goal of the Add Yours sticker is to help people join or start trends, and each time a user shares a new, unique Add Yours prompt, Reels added by other...
On this week's episode of Brave Commerce, Cindy Gallop, founder and CEO of social intimate video site MakeLoveNotPorn, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss regulated industries. During the episode, Gallop shares how she created MakeLoveNotPorn, a company that is "pro-sex, pro-porn, pro-knowing the difference." She explains how the sex-tech industry is highly...
Twitter introduced three new performance advertising tools Tuesday: a revamped Twitter Pixel, a Conversions API (application-programming interface) and App Purchase Optimization. These new options join Site Visit Optimization, Aggregated Measurement and Events Manager, which the social network debuted in January. Measurement tool Twitter Pixel enables conversion tracking, which Twitter called in a blog post Tuesday...
Even though Thursday Night Football is moving exclusively to Prime Video this season, marketers won't be in the dark about how many viewers are watching the games--and their ads. Nielsen and Amazon have signed a three-year agreement to measure Prime Video's NFL Thursday Night Football streaming broadcasts. This is the first time a streaming service...
Being a teenage girl can be difficult--and social media has amplified many of those challenges. In this digital environment where much of reality is filtered, Puma's new campaign encourages girls to show up as their authentic selves. "Here. We can Be," created by agency The Elephant Room, aims to elevate the voices of teen girls,...
The arrival of 5G--the fifth generation wireless network--in the top right corner of our smartphones in 2019 was highly anticipated. Blazingly fast speeds would allow whole movies to be downloaded in seconds. Virtual reality would become even more real. And our phones might reliably complete a video call without crashing. However, the intervening years have...
Paramount+ has a secret weapon it hopes will grow its subscriber base. The platform's parent company, Paramount, has partnered with Walmart to offer the streaming service to subscribers of Walmart's membership program, Walmart+. The deal will give Walmart+ subscribers access to Paramount+'s essential tier, which costs $4.99 per month and is ad-supported. The news comes...