The term "dark funnel" has become increasingly accepted in marketing circles. It reflects the realization that marketing attribution is an imperfect science. Yet, the dark funnel feels like d?j? vu, a glitch in the matrix, because we've been here before. The internet created an obsession with measuring clicks. It was a timely remedy to marketing's...
Growing up is never easy, but AriZona Beverages is reminding us that adulthood doesn't have to mean giving up the things that spark joy, like good ol' nostalgia. Treating adults to a much needed drink this summer, the brand is launching AriZona Hard in Quebec, spikes the iconic iced tea with 5% alcohol. To celebrate...
Native TikTok ads created exclusively for the platform, or ads created for broadcast or streaming services and repurposed for TikTok? Both work, according to a new study Magna Global commissioned in partnership with TikTok as part of its Magna Media Trials proprietary research offering. The study found that both types of ads drove positive brand...
LinkedIn added new features with a focus on helping recruiters improve their diversity, equity and inclusion efforts. The professional network said in a blog post Wednesday that its research shows that 77% of talent professionals believe diversity is very important to the future of recruiting, but 47% believe hiring managers aren't held accountable for interviewing...
Crown Media is finally focusing on its crown jewel. Crown Media Family Networks, the parent company of Hallmark's cable networks and streaming service, has renamed itself Hallmark Media, it announced at the Television Critics Association's virtual summer press tour on Wednesday. "It is meaningful to have the Hallmark name front and center. No more saying...
Meta released two new productivity applications for its Meta Portal video calling devices. Duet Display lets people turn their second-generation Meta Portal Plus or Portal Go into a second screen for their Mac or PC when the device is not being used on a video call. Users can work on multiple apps simultaneously and juggle...
Since hitting the scene in 1906, New Balance has always had a desire to innovate, challenge the status quo and constantly reinvent itself. Addressing and embracing that challenge is now a core ingredient of the 116-year-old company's success. This includes adding superstar rapper Jack Harlow to the brand's roster of ambassadors, as well as experiments...
The sustainability movement in fashion is still in its early stages, but more brands and retailers are increasingly leaning into and promoting sustainability. Rent the Runway is no stranger to this trend and has evolved as a leader in the space, setting new standards for sustainable fashion. Among the company's most distinguishing commitments is its...
Since its humble beginnings as a hot dog cart in New York City's Madison Square Park, doing good has been deeply rooted in the Shake Shack story. Now a global business and fast-casual phenomenon, the powerful mission, "Stand for Something Good," remains a core part of the brand's DNA and has been expanded to include...
For the launch of its newest hero product and marketing initiative, the team at Prose enlisted an actual superhero. The personalized haircare brand partnered with actor, producer and "curl advocate" Lauren Ridloff for its "Curl Outside the Lines" campaign, which launched Aug. 9. Ridloff is the breakout star of Marvel's Eternals, in which she made...
Note: To make sense of what is quickly becoming a vast and complex agency technology ecosystem, Adweek is reporting on each of the major platforms. This story is the fourth in a series covering agencies' audience management platforms. Previously, Adweek reported on Omnicom's Omni, Horizon Media's blu. and Havas' Converged. Most people know The J.M....
Grant Holloway is a world champion and Olympic silver medalist in the 110-meter hurdles. He's also had a doughnut named after him at a shop near his training grounds in Gainesville, Fla. Elle St. Pierre is a U.S. indoor champion in the 3,000 meters. She also works a dairy farm in a corner of Vermont...
Fox has some Super news for investors. During its quarterly earnings call on Wednesday, Fox CEO Lachlan Murdoch gave a more detailed look at the company's upfront deals, noting volume commitments were up "approximately 15% above last year's upfront," with nearly 25% of the current year commitments coming across the company's digital properties. Murdoch said...
Owners of the Samsung Galaxy Z Flip4 and other Samsung Flip phones can use the devices' FlexCam to create content for Reels and Stories on Facebook and Instagram hands-free. The integration also enables hands-free video calls on Messenger and WhatsApp. People can fold their devices and place them on a freestanding surface in order to...
Publicis Groupe led Forrester's just-released global marketing services report Wave, trailed closely by its competitors WPP and Omnicom Group after the firm recognized all three as leaders for their global scale and the strength of their current offerings. In the latest report, produced to help CMOs select the right marketing partner, Jay Pattisall, principal analyst...
One day it was an unassuming, rather generic double room at the Grand Traverse Motel in a northern Michigan touristy area known for its scenic highways, freshwater beaches and abundant vineyards. But now these four walls house a fully replicated dive bar, complete with neon signs, dart board, jukebox, album art and payphone. The scene...
WhatsApp allows users to turn on a feature that will cause the messaging application to use less data for calls. Our guide will show you how to turn this feature on. Note: These screenshots were captured in the WhatsApp app on iOS. Step 1: Tap "Settings" in the bottom-right corner of the screen. Step 2:...
Neighborhood social network Nextdoor reported revenue of $55 million in the second quarter of 2022, up 19% from the same period last year. Nextdoor revealed that it was going public last July, entering into a definitive agreement with Khosla Ventures Acquisition Co. II, a special purpose acquisition company sponsored by an affiliate of Khosla Ventures....
The Association of National Advertisers (ANA) and the American Association of Advertising Agencies (4A's) have released a comprehensive list of guidelines to help diverse media suppliers strengthen their partnerships with marketers and agencies. The aim of the guidelines is to increase investment in diverse shops in the marketplace. They include showing the value of case...
Editor's note: This is the fifth installment of Beats, Bytes and Brands, a monthly column on the newest trends and activations converging across the music industry and brand marketing. The second quarter of 2022 was defined by uncertainties hitting the economy from all angles, resulting in nearly three-fourths of consumers to be concerned about a...
Meta is beefing up its Meta Advantage suite of automated ad products with an eye toward ecommerce and retail advertisers, as well as small and midsized businesses. Meta vice president, global business group Nicola Mendelsohn told Adweeek that with businesses facing challenges including economic concerns and supply chain issues but still needing to advertise and...
Privacy group, the European Center for Digital Rights (noyb, which stands for 'none of your business'), has filed 226 complaints against website domains it believes have ignored or not fully complied with the General Data Protection Regulation's (GDPR) cookie consent banner standards. The complaint targets what the non-profit group believes to be deceptive cookie banner...
The satirical publisher Reductress, whose brand of tongue-in-cheek feminism has skewered sexist tropes through comedy since 2013, announced Wednesday that it has been acquired by Phenomenal Media, a media company centered on women and historically excluded communities. Neither party shared financial details. Reductress was cofounded by the comedians Beth Newell and Sarah Pappalardo--and rose to...
It's a typical day in the neighborhood, with a grandma fussing over her potted plants on the front porch, a young father diving into his yard work and a yogi settling in for her morning meditation. What all three have in common, aside from living on the same street, is their cannabis use. Yet each...
Meta threw what could be a potential wrench in healthcare marketing plans when it announced in November 2021 that it was deprecating detailed targeting. Starting January 19, 2022, marketers could no longer target based on peoples' interests around certain health causes such as "lung cancer awareness," "world diabetes day," or "chemotherapy," in an effort to...