British luxury car maker Bentley Motors and single malt Scotch brand The Macallan teamed up last year on a sustainability initiative focused on reducing their carbon footprints and changing how they source materials. The first product of that collaboration will be The Macallan Horizon, a limited-edition single malt whiskey in a novel horizontal bottle, which...
September is SUBtember on Twitch. Gaming PC brand Lenovo Legion is the official sponsor of the monthlong event, during which viewers can support their favorite streamers with no caps on discounted subs with perks customized by each streamer, including badges, channel points, custom emotes, select ad-free viewing and additional exclusive offers. Viewers can receive up...
After years of developing and honing a service appreciated by shoppers around the country, Instacart has recently turned its attention to another avenue for driving growth: brand building. As Laura Jones, Instacart's chief marketing officer, put it, the shift in marketing is about "moving from transactional to inspirational." Instacart's latest campaign--its largest ever, in terms...
Karma's World is officially making its mark, and Chris "Ludacris" Bridges couldn't be happier. That's because it took the award-winning rapper, actor, producer and now children's book author over a decade to bring the animated children's program to audiences. Now, the show and its titular character--which has earned multiple NAACP award nominations since its debut...
Google's Display & Video 360 digital campaign management platform added a digital out-of-home component Thursday. The company said Thursday that digital OOH ads are now available to all Display & Video 360 users, encompassing screens in public places such as airports, bus stops, elevators, shopping centers, stadiums and taxis, adding that brands can run different...
Instagram now allows users to share posts using QR codes. This process will allow users to save a picture of a post's QR code to their device's camera roll, which they can upload and share wherever they'd like. Users can share normal posts and Reels using QR codes. Our guide will show you how to...
Though the pandemic has seen a boom in outdoor activity, particularly within U.S. national parks, it has also brought further into focus a lack of accessibility and inclusivity within the outdoors industry. And while the issue is certainly not new, it's received increased scrutiny that outdoor retailers and brands are trying to finally address, including...
A brand doesn't need an ad or sponsorship to prove its worth. Sometimes, it just needs a story. Creative agency Observatory had a proposition for Nike in 2021: Why not build an entertainment studio focusing on sports and culture? Instead of trying to wedge diverse, relevant stories into 30-second ads selling products, why not make...
Despite the collective sigh of relief from the marketing industry at Google's protracted depracation of third-party cookies, smart companies are still testing their future targeting strategies. When agency Jaywing won the U.K.-based boutique wine brand Gusbourne account last year, it knew it wanted to expand the client's media mix to new formats in order to...
A recent study found that nearly half of Americans allow pets to sleep in their beds, and 46% of those devoted animal lovers say they actually rest better with their four-legged friends beside them. What the research didn't capture: just how much bed hogging, blanket stealing, dream running and heavy snoring consumers endure, though about...
A report by fraud detection platform Pixalate claims that a number of apps aimed at children are violating COPPA (Children's Online Privacy Protection Act) by unknowingly sharing data signals. Over 70% of the top 1,000 popular apps directed at children on Apple's App Store and Google Play share people's GPS signals or IP addresses with...
Former MDC Partners executive Michael Bassik has launched a vertically-integrated performance agency called Optimal. It's Bassik's solution for clients who want to take a full-funnel marketing approach and work with agency teams that deeply understand vertical complexities. "I thought there was an opportunity to create a scaled digital performance marketing business that wasn't just focused...
California Attorney General Rob Bonta announced today that the state reached a settlement of $1.2 million with Sephora for breaching the California Consumer Privacy Act (CCPA) where the retailer sold people's data without telling them. After conducting an enforcement sweep of online retailers, Bonta found Sephora failed to process people's requests to opt-out of the...