Meta provided an update on steps it is taking to implement terms of the settlement it reached with the Department of Justice in June over discriminatory uses of ad targeting options from then-Facebook, resolving a complaint filed in August 2018 by the Department of Housing and Urban Development. The HUD complaint was related to housing...
On this week's episode, creative and inclusion editor Shannon Miller and community editor Luz Corona are joined by senior producer Al Mannarino to discuss the state of nerd culture. They explore how it's pushing the marketing industry to respond, the rise of inclusive and diverse storytelling and the potential this new and exciting content creates...
The world of shopping took center stage at the Westin New York for Commerce Week 2022. Kellogg's, Kawaii Lighting, General Motors, Rent the Runway, eBay and many others all made appearances to discuss everything to do with how we buy things today. With the world adjusting to massive culture shifts as we settle into a...
Physical retail is an extension of Wayfair and its brands' mission to transform how people shop for home furnishings and decor. With the opening of the brand's first, full-service brick-and-mortar retail store in 2019 and this year's first-ever launch of AllModern and Joss & Main retail stores, the company is setting new standards for what...
As social commerce continues to trend, platforms are expanding ways for merchants to get their goods in front of consumers' eyes. Pinterest is no exception, with plans to dig even deeper into the space with new product rollouts and tools to better identify trends and ads to monetize idea pins. Pinterest's chief revenue officer, Bill...
The Clorox Company champions its customers to be well, safe and thrive daily. Guided by its values, the company is continuing to innovate through the development of wellness brands and enhancements in customer experience -- both online and in person. Vivian Chang, Head of DTC Practice at Clorox, stopped by Adweek's Commerce Week to share...
Miller High Life, a legacy brand that leans proudly into the seedy side of cocktail culture, has created a dive bar you can eat with a savory, sweet and smoky beer-infused ice cream on a stick. The summertime treat, launching today, is meant to mimic its namesake hole-in-the-wall drinking establishments with an ingredients list that...
Pacsun is partnering with computer-generated influencer phenomenon Lil Miquela in its ongoing quest to build out a presence in the metaverse. The California-based retailer will collaborate with the virtual persona on social content around its back-to-school and holiday campaigns. The company announced the partnership with images of the lifelike CGI influencer sporting clothes from the...
There are several big changes to Adweek's Agency of the Year awards for 2022. For the first time, Adweek is creating an open submission process to be considered for the publication's Agency of the Year awards. Additionally, Adweek has added three new awards and tweaked the definition of one of the preexisting awards. This year,...
As a Twitter user engages with the social networking platform, Twitter will automatically "match" the user with various interests that can impact their future experience on the platform, including the advertisements they'll see. Twitter will select these interests "based on your profile, activity and the Topics you follow." Twitter users have the ability to view...
This June, American Express and The News York Times' T Brand Studio launched a six-part branded podcast series focused on small businesses, called The Next Chapter, a series that made it to number one in Apple's Careers Podcast chart for most of the last week of June. The Next Chapter is hosted by Cardiff Garcia,...
Twitter gives users the ability to protect their tweets so only their followers can view them. Once someone turns on this feature, other Twitter users will have to send the user a request if they'd like to follow them, and the user can approve or deny each of these follower requests. Our guide will show...
Tony the Tiger may be "gr-r-reat" at promoting Frosted Flakes from Kellogg's, but how will he fare as a gamer and a Twitch streamer? Kellogg's teamed up with Twitch's in-house Brand Partnership Studio on livestreamed event "Tony the Tiger's Gr-r-reat Cereal Bowl of Gr-r-reatness," which will take place Friday, Aug. 19, from 5 p.m. to...
Politics and pop culture publisher The Daily Beast has launched Obsessed, a sub-brand with a distinct landing page devoted to entertainment coverage. The move marks the latest publisher attempt to capitalize on the rising consumer and commercial interest in the streaming landscape. The sub-brand will live on The Daily Beast website but differentiates by its...
Bin Blasters founder Casey Evertsen started his garbage can cleaning business in Springville, Utah, in 2020 and, with the future looking uncertain, had actually listed it for sale before he stumbled upon TikTok. One viral video prompted calls from across the country from people who wanted the business to offer services in their area, and...
Nexstar Media Group is crossing the finish line in its deal for The CW. On Monday, Nexstar officially entered into a definitive agreement to acquire majority control of The CW, giving the company a 75% ownership interest in the broadcaster. Current partners, Paramount Global and Warner Bros. Discovery, each take 12.5% in The CW and...
Snapchat introduced its Snapchat+ subscription option in late June, and it topped 1 million paying subscribers in roughly six weeks. Snapchat+ now offers subscribers 11 exclusive features--highlighted by Snapchat for Web, which it rolled out in July--following the addition of four customization options Monday. The option costs $3.99 per month (or the equivalent in local...
On this week's episode of To Dine For, host Kate Sullivan is joined by actress, musical artist and now entrepreneur, Christina Milian. Milian has been on the big and small screens for two decades, and is now dipping her toe into the world of entrepreneurship with her company, Beignet Box. During the conversation, she talks...
It's no secret that media has evolved dramatically over the past 10 to 15 years. At the beginning of the consumer internet, we had desktops and destinations: I worked at Yahoo in 2010, and we were selling the homepage for hundreds of thousands of dollars every day because hundreds of millions of people went to...
In a quest to expand on the daily fantasy sports (DFS) market, DraftKings is adding an NFT component. The brand is gearing up for the NFL season with Reignmakers Football, its new NFT-based fantasy sports game. During the upcoming NFL season, Reignmakers players will be able to create lineups based on the NFTs of players...
In a bid to parlay its influence over young female readers into tourism budgets and a new source of reader revenue, Hearst title Cosmopolitan announced Monday the launch of its new travel booking service CosmoTrips--its latest and most ambitious foray into the sector. The offering, designed and built in partnership with the travel technology firm...
With extreme heatwaves becoming a common occurrence during the summer across Europe as the climate crisis escalates, the damage to the countryside from fires is devastating. With tinderbox conditions being created by record warm temperatures, any flame can start an emergency, which firefighters around the world are attempting to quell. In Greece, there have been...
Good news for fans of Hulu's Emmy-nominated whodunit Only Murders in the Building (OMITB) who have ever wished to experience the deeply embattled Arconiaverse alongside Steve Martin, Martin Short and Selena Gomez: soon, you can! Sort of. On Aug. 19 and 20, the streamer will host a Third Arm Gallery pop-up activation for fans in...
A recent report by Tech Transparency Project lambasted Facebook for serving ads against searches for content related to white-supremacist phrases like Ku Klux Klan and American Defense Skinheads, first reported by the Washington Post. Facebook swiftly rectified the search system flaw, but sources say the report is a reminder that smaller advertisers, those that make...
After six seasons, it's last call for Better Call Saul. The critically-acclaimed Breaking Bad prequel series--which debuted in 2015 and focused on the origins of Saul Goodman, the slick Breaking Bad lawyer played by Bob Odenkirk--airs its series finale Monday night on AMC and AMC+. In the most recent issue of Adweek, I wrote about...