Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Doritos, Doritos everywhere, nor any bite to eat Doritos is challenging fans to find the chip-like triangles hidden in their surroundings with a multichannel campaign spanning OOH, gaming, AR and more. Most prominently, the brand is...
Meta recently added the Add Yours sticker to Reels on Instagram and Facebook. The Add Yours sticker allows a creator to share a prompt with their viewers that encourages them to create their own Reels in response to the prompt. Previously, the Add Yours sticker was only available in Stories on Instagram and Facebook. Our...
Is it gin? Is it mezcal? Is it rum? Those are among the questions an initial imbiber of Empirical might ask on their first encounter with the alcohol brand released this summer. The term "empirical" is defined as "both based on observation and experiment," as well as "derived solely from experience." That ethos is at...
With the upcoming racing season marking its 75th anniversary, Nascar is both celebrating its past with a new throwback logo and innovating for the future. Racing fans will find a lot to appreciate amid the design elements of the new logo. The overall oval shape is reminiscent of a racetrack and was inspired by the...
The last five years haven't changed media monetization. Subscription and advertising channels have been active for decades, but they are forcing media owners to revolutionize the way their organizations are set up to successfully face the current challenges. It's not a philosophical nuance. Simply put, the alternative is death by the recent wave of privacy...
The US Open showcases tennis' brightest stars on its hard courts (Novak Djokovic being the exception again this year). But some of the event's biggest names and longest-tenured veterans paid for their spot on the grounds. The United States Tennis Association (USTA) Billie Jean King National Tennis Center in Flushing embraces its legacy as a...
The realm of money can appear closed off, ruled by the elite and powerful. British fintech Revolut claims to want to break down those barriers and make finance more accessible. The challenger bank has launched a campaign, titled "Your Way In," that shows everyday people unlocking previously unattainable opportunities in money. Created by agency Wieden+Kennedy...