Whether it's music, film, medicine or sports, women often face discrimination in traditionally male-dominated spaces due to gender inequality. While various organizations are dedicated to addressing and dismantling institutional sexism, Prime Video is now entering the arena with a campaign to empower young female athletes to challenge the gendered boundaries of sports. To celebrate the...
With the news that both Disney+ and Netflix will introduce ad-supported tiers, the transformation of the streaming landscape continues. Formerly closed ecosystems will be opening the door to advertising for the first time, and with that comes new opportunities and new challenges for brands. The hurdles that lie ahead are reminiscent of the early days...
In FIFA 22's first six days after launching in September, 9.1 million players joined a match and 460 million games were played. The video game, which is revised and re-released annually, is one of the most popular on the market--and soon, it will undergo a major change. Though the game will look the same, its...
Messenger is testing new ways to incorporate the emphasis on end-to-end encrypted chats from corporate sibling WhatsApp. The Meta-owned messaging application began testing a secure storage option for people who wish to back up their end-to-end encrypted Messenger conversations, which are currently stored on their devices, in the event the device is lost or replaced...
Economists and consumers agree: We're in a recession, and brands are, understandably, nervous. Nervous about what's next, sure, but also what it means for their bottom line. To better recession-proof their businesses, some are increasing prices. Others are cutting spending, pouring over their books with a fine-tooth comb. And while avoiding tight margins is crucial,...
Travis Poulson isn't a household name--yet--but maybe he should be since his sideline skills are unparalleled and, without him, the gridiron warriors of the Indianapolis Colts might die of dehydration. Poulson is not a waterboy, according to Liquid Death; he's a "hydration assistant." And he's now landed a six-figure endorsement deal from the brand as...
By default, WhatsApp allows all users to add other users to groups in the messaging application. However, users have the ability to prevent other users from being able to add them to groups if they'd like. Our guide will show you how to change who can add you to groups on WhatsApp. Note: These screenshots...
LinkedIn detailed two new features for creators on its platform, along with a third that will be added this fall. Creators can now add clickable links directly onto their images and videos in order to encourage followers to take action. Tapping the "add a link" icon will enable this function, and custom link text can...
When Leighann Farrelly and other team members at experiential agency Superfly visited a storage unit in Los Angeles containing everything related to South Park, they were dusting off old scripts and rare T-shirts--literally. It had been a while since anyone had gone through everything in the unit, and it was full of what are now...
If you don't know Hebru Brantley, he is a Chicago-born comic-book style artist who has exhibited his work featuring iconic-looking characters, described as "Afro-futurism," all around the world--and recently teamed with Adidas to release a special trainer range. Those classic characters Frogboy and Rocket were created to express a desire for freedom, solidarity and convey...
Netherlands founded advertising services firm Dept has bolstered its U.K. business with the acquisition of ShopTalk--the brand and design experience studio, which works with clients such as Arm, Heinz, Innocent and Pi?ch. The acquisition of the 15-people strong London business will see the creative practice become co-branded as ShopTalk/Dept and continue to operate under its...
A number of publicly traded news publishers reported an uptick in their year-over-year digital advertising revenues this week, a data point that further complicates the ongoing debate surrounding the health of the U.S. economy. In their quarterly earnings reports, the publishers BuzzFeed Inc., Dotdash Meredith, Dow Jones and The Arena Group reported increases in their...
Jolene Delisle doesn't have a problem saying no to new clients. As the founder and head of creative at branding agency The Working Assembly, she has gladly turned down work from big pharmaceutical companies and brands with values at odds with her own. According to Delisle, that professional freedom is a testament to the power...
Mergers and acquisitions can be messy affairs. And if you've been following the saga of M&C Saatchi you'll have noticed almost daily alerts on the two suitors chasing it for acquisition. The creative agency, which seems not entirely keen on the possibility of a sale, currently has bids from two companies--with no conclusion in sight...
As the world continues to find its new normal, retailers are trying to figure out how to adjust. There is no shortage of innovations that have cropped up in the past few years: immersive shopping experiences, chatbots and the metaverse, just to name a few. From July 26-28 attendees gathered in New York to hear...
Darth Vader browsing a cereal aisle. Cats in cowboy hats. Bart Simpson starring in a rap video. If you've spent any time on Twitter over the last few months, you may have noticed a flood of surreal images with a realistic yet slightly distorted quality that situates them somewhere in the uncanny valley. This art...
The SCOTUS decision to overturn Roe v. Wade has been alarming for human rights advocates. It has also served as a reminder for many that the fight for reproductive justice is an ongoing one. For many reproductive health advocates, moving forward requires acknowledging a historic struggle that has required large-scale community efforts. To that end,...
Disney+'s ad-supported tier is on the way--and so are price increases across all of Disney's streaming services. The company revealed a Dec. 8 release date for its highly anticipated ad-supported tier, as well as streaming price hikes, during its quarterly earnings call on Wednesday afternoon. Plus, Disney now has 221 million total subscribers across its...