A tennis player can have a backhand worth showing off at Arthur Ashe Stadium, but that still might not get them in for a few sets at Cunningham Park. American Express has sponsored the US Open in New York City for nearly 30 years. This year, it's doing so after a pandemic-fueled spike in tennis...
Swiss footwear brand On counts among its fans a tennis legend, an Olympic silver medalist and a three-time Oscar winner, with its kicks showing up everywhere from the court to the track to the red carpet. Now another member of the faithful, renowned choreographer Justin Peck--fresh off Steven Spielberg's West Side Story--has put On shoes...
Prime Video's massive J. R.R. Tolkien-inspired series, The Lord of the Rings: The Rings of Power, and HBO's first Game of Thrones spinoff, House of the Dragon, arrive on their respective platforms less than two weeks apart. Rings of Power debuts on Sept. 2, and House of the Dragon comes on Aug. 21. Given the...
State and local governments have offered tax rebates on electric vehicles as a way to incentivize purchases that help the environment. Greenfield Natural Meat Co., a subsidiary of the carbon neutral food company Maple Leaf Foods, is playing on those programs by offering a bacon rebate as part of a "Have Your Meat and Eat...
Retailers and CG brands alike are looking to elevate experiential shopping through immersive experiences that blend the virtual and physical worlds to keep today's consumers engaged and interested. Brie Olson, president of PacSun, and business partner Neil Wright, head of collaborations & experiential at Complex Networks, formed a panel at Adweek's Commerce Week to discuss...
Edelman will end its three-year relationship with South Africa's Standard Bank Group, the public relations giant confirmed to Adweek. The breakup comes amid a longstanding controversy surrounding Standard Bank's investment in the East African Crude Oil Pipeline (EACOP), a joint venture between TotalEnergies, the China National Offshore Oil Company (CNOOC) and the Tanzania Petroleum Development...
President and chief customer officer of Neiman Marcus Group, David Goubert, is responsible for creating uniquely personalized experiences for the Neiman Marcus customer through the cohesive partnership between in-store, online, and remote selling experiences. Goubert joined Adweek's Commerce Week to discuss NM's Integrated Luxury Retail strategy, how the organization is investing in the remote and...
Driving over two-thirds of customer loyalty, companies are increasingly recognizing the power of the consumer experience as a brand differentiator. Walgreens is no exception, recently creating the role of chief customer officer after examining how vital CX is to understand growth strategies and profit opportunities for the company and accelerate its transformation, both digitally and...
OMG (Omnicom Media Group) NA CEO Ralph Pardo, OMD Worldwide CEO George Manas and OMD USA CEO Chrissie Hanson all have something in common. All were previously named Adweek Media All Stars before ascending to CEO roles, representing a coalescence of top agency talent at the highest org level. All three are relatively new to...
The Twitter mobile application features a Data Saver mode that will cause the app to use less data when users aren't connected to Wi-Fi. In addition to offering this overall Data Saver mode, the Twitter mobile app gives users the ability to customize when certain kinds of high-quality content are displayed. That is, users can...
Google kicked off a paid media campaign this week in collaboration with Maximum Effort, "Get the Message," aimed at tweaking Apple over interoperability challenges when Android and iOS users message each other. The green and blue bubbles issue is addressed, along with other challenges such as broken group chats, end-to-end encryption, low-quality photos/videos, no texting...
The enduring spirit of any successful athlete or sports star is something that is celebrated throughout the ages. With South Korean soccer player Son Heung-Min, Tiger Beer continues that tradition with the star who joined Tottenham Hotspur Football Club in 2015 at the age of 23. Since then, he has gone on to become the...
By now, many of us understand that there is no one-size-fits-all image that represents all of motherhood, having moved beyond the societal pressures that dictate every single detail to make way for a more empathetic understanding of parenting. Still, in certain spaces continue to uphold the prototypical characteristics of a mother--straight, cisgender, and perfectly coiffed...
Layoffs have hit LinkedIn, as the professional network confirmed reports that its entire global events marketing team was affected. The company would not specify the number of employees who were laid off, but a spokesperson said those affected are being encouraged to apply for roles on a new team focused on creating hybrid, in-person and...
VMLY&R needed a unicorn. CEO Jon Cook sought to find an "ultra senior, ultra global" leader who understood both brand experience and customer experience and bridge them together. Last month, Forrester pinpointed VMLY&R's strategy offerings as one reason it topped its Creative and Content Marketing Report. And now today, the agency has hired a strategy-boosting...
Electronic music community platform Resident Advisor (RA) has introduced an in-house creative agency called 23:59 which will be led by its recently appointed chief brand and creative officer Kazim Rashid, with Italian fashion house Bottega Veneta as one of its founding clients. Resident Advisor claims to host 5 million monthly active app users and reach...
McDonald's, the world's largest fast food chain, isn't thought of as a brand that serves wholesome meals, so it has released a campaign across Romania to show how it is enhancing its menu to improve consumers' eating habits. Made up of three TV commercials, the "We Know Burgers" campaign uses each spot to emphasize different...
For more than a decade many political campaigns were fought, and won, on Facebook. But during the 2022 midterm election cycle political media buyers are lessening their investment on the platform. This is partly due to increased difficulty in targeting relevant voters with ads--both from new company policies and challenges Meta's ad tech has faced...
Shopping for underwear poses several questions: What kind of material? What style? Boxers or briefs? All these decisions have a bigger effect on our overall health than one might think, making these questions surprisingly vital. However, anyone who has gone out for an adventure only to realize too late that they chose the wrong underwear...