Although in different sectors, REI and Philips are highly praised for their commitment to people and the planet -- from advancing sustainable business practices to embracing diversity, equity and inclusion. Vivienne Long, SVP and Chief Marketing Officer of REI, and Lorraine Barber-Miller, EVP and Chief Marketing and Ecommerce Officer of Philips, sat down with Adweek...
Android and iOS Redditors can now search comments, joining desktop users, who received that functionality in April. Users on Android and iOS can now swipe right in the Comments tab to search comments across all of Reddit and within specific subreddits. Reddit Reddit said it also updated its backend code to deliver higher-quality search results,...
When KFC first tested faux meat at an Atlanta store in 2019, consumers responded with lines that stretched for city blocks and depleted a week's supply of Beyond chicken-free nuggets in a matter of hours. Burger King, that same year, answered overwhelming fan demand by launching the Impossible Whopper at its 7,000-plus U.S. locations, months...
J. Jill's latest campaign and brand initiative is not only a love letter to the women who shop there, it's a case study in how to modernize while retaining the brand identity that built its loyal clientele. The Massachusetts-based women's apparel retailer--one of several companies analysts listed on the brink of bankruptcy two years ago--launched...
The automotive customer service experience is truly a relationship-based consumer experience. With the expansion of an online presence, General Motors is allowing this consumer relationship to flourish. According to company forecasts, online sales of parts and accessories will make up a $40 billion total addressable market by 2030. It anticipates significant revenue growth from its...
On this week's episode of To Dine For, host Kate Sullivan is joined by Carina Chaz, founder of DedCool, a fragrance brand that she started at just 21 years old. Chaz lives in Los Angeles, and she is a self-taught "fragrance composer." She created her company as an extension of her passion for cologne and...
Social media practitioners and platforms joined Adweek for the first of two Social Media Week events in New York on May 9-11, with Social Media Week Europe just around the corner on Nov. 7-8. Over the course of three days, a network of marketers, creators and social leaders had the opportunity to gain insights into...
Social video platform TikTok began accepting applications Monday for its third round of Support Black Businesses program in celebration of Black Business Month. The program started in 2020 to amplify Black voices on the platform through exclusive networking opportunities, resources and benefits via TikTok. The package includes free ad credits for participating business' campaigns, coaching...
TikTok gives each user a unique QR code that they can share with other users to direct them to their profile on the video-sharing platform. Our guide will show you how to share your QR code from within the TikTok mobile application. Note: These screenshots were captured in the TikTok app on iOS. Step 1:...
Variety is extending its partnership with Twitter from the small screen to the big screen. The media company and the social network teamed up last October to debut the Trending TV chart, which ranks happenings, moments and titles in the streaming and television sectors based on Twitter engagement. A new chart emerged Monday, Variety Film...
Voodoo Ranger, a young beer brand with a skeleton mascot and a subversive personality, drew up plans for a sudsy 136-acre theme park, complete with a Chug-A-Lug Choo Choo, a Hoppy's Haunted House, a spacious RV area and a 130,000-gallon wave pool filled with India pale ale. Other features included the world's first beer-powered 10-story...
TikTok allows users to turn on weekly screen time updates that will be delivered to their inbox within the video-sharing platform. Our guide will show you how to turn on weekly screen time updates in the TikTok mobile application. Note: These screenshots were captured in the TikTok app on iOS. Step 1: On your TikTok...
As a young creative, Mary Buzbee spent many sleepless nights perfecting her portfolio. But as she progressed in her copywriting career, she stopped succumbing to the unhealthy levels of stress that the industry normalizes. To put it bluntly, she came to the conclusion that "advertising is just fucking advertising." "You can make beautiful work that...
Ryan Reynolds' company Maximum Effort Productions teamed up with the virtual MVPD FuboTV in a multiyear partnership that includes a first-look deal for unscripted content. FuboTV will get a new linear channel, Maximum Effort Network, and the production company will have creative control over the channel's content. You might know Reynolds' banner from projects such...
If you're an agency professional, take a minute and consider this question: Do you support journalism? "Of course I do," many of you are thinking. After all, some of you pitch stories to reporters, literally giving them content and connecting them with sources. Some of you buy ads around the content journalists create--sometimes in print,...
Kargo is acquiring video software-as-a-service company Ziggeo to create a bespoke online video offering. Kargo, best known as an ad-tech firm that offers software to connect publishers and advertisers, is more specialized than a typical supply-side or demand-side platform, with a focus on unique ad units and advanced features, a space known in the industry...
Mother's Niki Garner has joined commercial broadcaster ITV as its new director to lead its inhouse advertising agency. Garner, who spent 12 years at Mother as its business lead in the role of joint head of mothering, will join the UK network's ITV Creative department, taking over from Matt Scarff who left earlier this year....
The U.K. publisher Reach plc., which houses titles like the Manchester Evening News and The Mirror, announced that it has partnered with the data enablement platform LiveRamp to adopt its Authenticated Traffic Solution (ATS), a move that it ultimately hopes will lead to higher digital advertising revenues. The partnership will allow marketers using the LiveRamp...
Climate change has been a major factor in a drastic global increase in wildfires in recent years, and the effects on communities worldwide are seemingly endless. Firefighters are among those on the front lines, and many regions are experiencing unprecedented staffing shortages. With the acts of heroism often required of firefighters at the forefront, Coors...
Redefine Meat, a plant-based meat brand that uses 3D printing technology, has hired creative agency New Commercial Arts (NCA) as it expands internationally and aims to shake up the food industry. The Israeli-based startup initially appointed NCA to work on the U.K. market, but the agency won a subsequent international pitch and will create a...
Jared Gutstadt was stressed. He had booked a retreat in Tennessee's Smoky Mountains to record the soundtrack that would form the sonic underpinnings of Maejor Frequency, a 10-part podcast hosted by musician and producer Maejor and produced exclusively for Amazon-owned podcast juggernaut Audible. Gutstadt had to make sure the days away from his home base...
As substantial investments in the audio space continue, 2022 has seen a long list of innovative, exciting and informative new podcasts arrive on the scene. Adweek's annual Podcast of the Year Awards recognize the best among them, featuring shows across categories aimed at all sorts of audiences. Selected from hundreds of entries by a jury...
Mad Men helped define AMC as a premium cable force in 2007, but the original series that followed a year later--Breaking Bad--had an even greater long-term impact on the network. After Breaking Bad ended its acclaimed run in 2013 as one of TV's all-time greatest series, it passed the baton to prequel show Better Call...
More than 50 million people consider themselves creators. That's a lot of potential content partners for the 40% of marketers who plan to invest over half of their social media budgets on partnering with creators in the next six months. That number comes from social media management platform Sprout Social, which surveyed 516 U.S. marketers...
When Jemele Hill first launched her podcast exclusively on Spotify in April 2019, the moment marked a new chapter for both parties, though neither could have known it at the time. Just two months prior, Spotify had declared itself an audio company for the first time, officially expanding its mission beyond music and signaling its...