Patr?n has hosted pop-ups around the globe to immerse consumers in its brand, showcasing the history of the margarita in London in February and celebrating Mexican culture with a "Residencia Patr?n" event in New York in March. Now the tequila brand is letting consumers get in on the experience no matter where they live by...
Our planet, and the people living on it, can't afford to wait. To build a better world, we urgently need unity, clarity and momentum. That's where the United Nations comes in. I know what you're thinking: The U.N. is a complex, bureaucratic organization, plagued with allegations of power and corruption abuses. But for all its...
U.S. retailers might not have a happy holiday season, according to the results of a new survey on consumer habits from ecommerce service provider Digital River. The data showed 38% of U.S. adults expect to spend less at Christmas, compared to 32% who don't plan on cutting costs. The survey also found most consumers have...
The acquisition for British headquartered ad-tech platform Iponweb has been completed by Criteo in a deal worth less than the original $380 million that was initially agreed upon. Global commerce media company Criteo proposed the agreement to accelerate its commerce media platform strategy targeting enterprise marketers while offering further monetization opportunities for media owners, including...
There's a mini Woodstock in the works for next summer--featuring food vendors, local artisans and immersive activations--with a headlining performance by Grammy-nominated rock band Queens of the Stone Age, which will be dropping its first new record in two years. Organizers are looking at the tiny Midwest town of Sauget, Ill., and its 6,000-seat minor...
Five years ago, I wrote a column asking if brand purpose had "jumped the shark." I was reacting at the time to a Saturday Night Live skit that featured brand managers of Cheetos being pitched by rival agencies. One of the agencies just wants to show kids having fun and snacking. The other agency pitches...
Ticketmaster teamed up with TikTok on an in-application feature that lets creators such as comedians, music artists, sports teams, theater productions and venues add event links, which enable fans to purchase tickets without leaving the app. Backstreet Boys, Demi Lovato, OneRepublic, Usher and WWE are among those who have already signed on to use the...
Instagram allows people to share other users' posts to their own Stories. However, creators have the option to turn this ability off if they don't want other users to be able to share their posts to their Stories. Our guide will show you how to stop users from being able to share your posts in...
When the Philadelphia Flyers introduced Gritty in 2018, the googly-eyed orange mascot became an instant sensation. Whether motivated by joy, fear or intense bewilderment, the internet could not stop commenting on the professional hockey team's bearded creature. Then came Murph, Nerf's first-ever mascot. Debuting in June, Murph is an anthropomorphic character made out of 10,000...
Food delivery business Just Eat Takeaway saw its marketing expenses grow by 40% to $421.64 million (414 million euros) during the first half of the year. As delivery orders decreased by 7%, it announced it is actively exploring a partial or full sale of U.S. asset Grubhub, which it only acquired a year ago. Despite...
All major projects must begin with clear objectives. In the age of abundant data, what is the point of building yet another data depository? Even when the goal is narrowed down to a customer data platform (CDP), the structure of it may widely vary depending on user types and related marketing channels. And it should...
It's once again time to put together Adweek's Hot List, which each year honors the best in TV, media and digital & tech, along with spotlighting a Media Visionary and leading creators and executives. Our iconic Hot List--which will be published in print and online on Oct. 10--evolves every year to recognize new media trends,...
The business and culture publisher Insider announced Wednesday morning that it has hired Orlando Reece, an executive at Univision, to serve as its first-ever global head of sales, a new role that reflects a larger internal transformation underway at the company. Reece, who begins Aug. 8, will oversee domestic and international sales at Insider and...
Meta has made thousands of dollars on ads promoting abortion reversal, a procedure that supposedly reverses the course of a medical abortion, according to a new report from watchdog Media Matters. The viability of these procedures is unproven, and they have been called unethical by the American College of Obstetricians and Gynecologists. The existence of...
The success of any good relationship, personal or professional, can come down to one thing: trust. For global pharmaceutical and biotech company Bayer, that's where things began with Oliver Group, the BrandTech Group-owned marketing consultancy. "We just became an extension of what they were doing as brand marketers," said Kristi VandenBosch, president of Oliver US....
During the final season of ABC's Black-ish, Marcus Scribner had already said goodbye to his character, Junior. Scribner didn't expect to continue the role in Black-ish's spinoff series Grown-ish, now in its fifth season on Freeform. "I was kind of shocked because they let me know a couple of days before we wrapped Black-ish, like...
After warning shareholders that Tinder's revenue would fall below expectations, Match Group is shaking up the dating app's leadership in hopes of rekindling the spark. In a case of corporate speed-dating, Tinder CEO Renate Nyborg is out. She is not being immediately replaced. Instead, Match Group, which owns the eponymous online dating service along with...
Peak TV has finally reached its peak--several years later than initially predicted. At the 2015 TCA press tour in Pasadena, California, FX Networks chairman John Landgraf put the phrase "peak TV" into the pop culture lexicon to describe the overwhelming amount of content available on linear and streaming platforms. Now, seven years later, Landgraf predicts...