Reddit is testing a new way for moderators to welcome new members to their communities. The custom messages, for mobile and the web, are currently being tested with 30% of Redditors and are available to all moderators. Moderators already had the ability to welcome new members via direct message. Redditors who wish to opt out...
The flagship app of The Washington Post is the stuff of publishers' dreams: It converts readers into subscribers and subscribers into repeat customers. To take advantage of this, The Post is investing more resources into its mobile strategy team, with the aim of shepherding new users onto the app and improving the app experience for...
LONDON--Sharp. Shooting. Sickening. Stabbing. Crippling. "Like torture." Those are just some of the words women with endometriosis have used to describe the agonizing pain of the disease, which is woefully under-diagnosed and is experienced by an estimated one in 10 women worldwide. Essity has focused on the sometimes debilitating condition in its latest campaign for...
Facebook is expanding the community management education program it introduced last July to several languages starting this month, including Arabic, French, German, Indonesian, Portuguese, Spanish and Thai. The social network followed up last July's rollout of Facebook Blueprint courses with the debut of a certification for community management last October, but everything had only been...
Canada Goose reached a multiyear agreement with the National Basketball Association to be an outerwear partner for NBA All-Star Weekend. The outerwear manufacturer and the league initially collaborated for NBA All-Star Weekend 2016 in Toronto, where Canada Goose is based, and the company created limited edition co-branded parkas for all the players participating. Under terms...
Four female Olympians are launching a female-focused media company, named Togethxr. The brand describes itself on Twitter as the intersection of lifestyle, culture and sports and noted in a statement that it hopes to target a younger female audience by showcasing female voices. The athletes behind the media organization are soccer player Alex Morgan, snowboarder...
Users of connected TV's most popular platform are about to see a major advertising upgrade. Roku and Nielsen are shaking up the connected TV advertising landscape with a landmark deal and strategic alliance: Roku is acquiring Nielsen's advanced video advertising (AVA) business, including the measurement company's automatic content recognition and dynamic ad insertion technologies. Terms...
Focus. Resilience. Training. Collaboration. As an athlete who picked up these skills while playing sports throughout most of her life, Johanna Faries is more than familiar with what it takes to provide a strong performance on and off the field. Before joining the leadership team at Activision Blizzard Esports as the VP and Head of...
TV data and measurement company Alphonso is rebranding to LG Ads as part of the smart TV maker's efforts to scale up its advertising business. The new platform is the exclusive provider of LG's connected TV ad inventory, alongside data for activation, measurement and attribution across CTV, linear TV and digital. LG, which invested approximately...