For Jotham Ndugga-Kabuye, Director and Head of Global Social Media at Twitch, innovation stems from the inside. From finding and developing talent outside of traditional methods and channels, Jotham urges more companies to realize how a more diverse team can give businesses serious competitive advantages. Learn how Jotham's career trajectory has led him to Twitch,...
The National Football League is celebrating in the end zone after completing eye-popping new rights deals for all of its TV packages. Most networks have extended their current NFL deals through the 2033 season: Fox and CBS hold onto their respective Sunday games, NBC remains with Sunday Night Football and ESPN continues broadcasting Monday Night...
As part of the CMO ReBoot Playbook: Elevated Role of Marketing, Oracle's SVP Brand & Digital Lisa Joy Rosner shares how her team took the approach of putting in "stop gaps" for an interim solution while they gathered data and insights to continue adjusting their strategies in real-time. Check out more plays from top CMOs...
In its return to the upfront stage Thursday afternoon, Nickelodeon held an event that was untraditional in form and substance: The ViacomCBS children's brand created a presentation for clients to watch alongside their kids. And instead of doing what many companies do at their upfront events--ignoring the elephant in the room that is declining linear...
In the new Netflix comedy Yes Day, a couple decides that the best way to discipline their kids is by letting them make the rules for 24 hours. And while Jennifer Garner--who stars in the film alongside ?dgar Ram?rez--may not be granting your child permission to eat ice cream for breakfast or drive through the...
As part of the CMO ReBoot Playbook: Elevated Role of Marketing, Thomas Ranese, VP, Global Marketing, Uber discusses how the brand stayed close to the user by keeping a pulse on what was going on in their worlds and refreshed existing products to tend to their immediate needs. Check out more plays from top CMOs...
Ros? wine has a new spokesperson: hip-hop legend Snoop Dogg. The pretty pink beverage has grown buzzier in recent years, proving itself to be the perfect summertime picnic wine and a favorite of celebrities that include Sarah Jessica Parker, John Legend and Sting. Top line But while celebrity wine brands are certainly nothing new, Snoop...
Cynthia Deitle joined Facebook as director and associate counsel, civil rights. Her hire follows the social network's addition of Roy L. Austin Jr. in January as its first-ever vice president of civil rights. Deitle had been director of civil rights reform at the Matthew Shepard Foundation since 2017, where she managed the organization's program addressing...
YouTube said last month that it would bring Shorts--its answer to TikTok and Instagram Reels--to the U.S. in beta "in the coming weeks," and those weeks have arrived. YouTube YouTube Abner Li from 9to5Google spotted a YouTube blog post Wednesday that was eventually taken down, confirming the feature's beta debut in the U.S. and detailing...
The Twitter feed of Michelob Ultra will be the battleground between natural and artificial, and one Twitter user who promises not to try Michelob Ultra Organic Seltzer will walk away with a single Bitcoin, worth roughly $57,000. Michelob Ultra Organic Seltzer used the tagline "The Enemy of Artificial" to tout the fact that its beverages...
Facebook users can now set up two-factor authentication and login to the social network on their Android and iOS devices via a security key. The social network introduced the use of physical security keys to login via desktop in 2017. Two-factor authentication enables users to safeguard their account every time they login from an unknown...
Cryptocurrency-focused publisher Decrypt is charting new paths in building loyalty reward programs, but it's also turning these into lucrative advertising vehicles. This morning, the publisher opened its utility token (DCPT) program and announced Filecoin, the cryptocurrency of Protocol Labs, as the sponsor of its first "season," which will run between eight and 12 weeks. The...
Est?e Lauder became the first beauty brand to own a trend from the 2021 Pinterest Predicts insights report with its takeover of "skinimalism," a makeup aesthetic where people embrace slow beauty and let their natural skin texture shine through. The brand will get a Trend Badge on the platform, adding a banner to Pins shared...
Today, Pepsi is releasing Pepsi Mango, the first permanent flavor addition to the brand's portfolio in five years. Top line The product is made with a "splash of mango juice" and comes in both regular and zero-sugar options. Pepsi Mango is scheduled to arrive in stores on March 22. Between the lines Mango is having...
Cadillac is following up on its humorous and nostalgic Super Bowl spot with Edward Scissorhands' son last month with a release Thursday of a celebrity-studded series of ads promoting its Super Cruise "hands-free" driver assistance technology. The new spot, titled "It's Time to Let Go," was created by Weber Shandwick and highlights how Cadillac--and the...
A new Adweek-Morning Consult poll shows that American consumers are divided on whether Jeep should change the name of its Cherokee and Grand Cherokee models following calls from the Cherokee Nation to rebrand the SUVs that have used its name for more than 40 years. The poll found 30% of respondents either strongly or somewhat...
Cable news and late-night shows alike were dominated by a singular topic the last four years: then-President Trump. Now that he's no longer in office, The Daily Show With Trevor Noah is finally able to explore topics other than the former president. At the annual South by Southwest (SXSW) festival and conference, held virtually this...