As ad-tech companies consider AI alternatives to cookies and other third-party trackers, the Interactive Advertising Bureau (IAB) is releasing new guidelines and best practices for the use of machine learning at every level of digital advertising production. The guide draws on experiences from various publishers, agencies and ad-tech companies to outline nine uses ranging from...
Disney+ has cleared 100 million paid subscribers just 16 months into its debut, reaching another streaming milestone. The figure, which CEO Bob Chapek disclosed at today's annual shareholders meeting, means Disney+ has added just over 5 million subscribers since the beginning of the year. Last month, the company reported that the service had 94.9 million...
Among the few certainties in this world are death, taxes and industry consolidation in the news business. On Tuesday, BuzzFeed laid off dozens of employees at HuffPost, the news outlet they acquired weeks ago. (The acquisition was announced on Nov. 19 and closed on Feb. 16.) In the U.S., 47 HuffPost staffers lost their jobs,...
Bottled water brand Evian has switched allegiances, naming Wieden+Kennedy Amsterdam as its global agency of record. BETC, an agency headquartered in Paris, previously handled global creative duties for the brand. According to a BETC spokesperson, the agency, which created Evian's iconic babies, will continue to work with the brand in the French market. Wieden+Kennedy Amsterdam...
The first Lowe's hardware store opened in North Carolina in 1921, and this year marks the brand's 100th in business. But rather than focusing exclusively on that achievement, the brand--now an international home improvement retailer--is using the anniversary to launch a new community support initiative: 100 Hometowns. This will be alongside a new brand campaign,...
LONDON--Easter egg hunts are pretty much confined to people's backyards this year--but Cadbury has created a lockdown solution for those who want to go further afield. The Mondelez-owned chocolate brand, with the help of agency VCCP, has created a virtual Easter egg hunt using Google Maps. Consumers can "hide" an egg anywhere on a map...
After sparking 12 hours of nonstop debate, defensiveness and satire, Burger King U.K. has officially apologized for and deleted its International Women's Day tweet that said, "Women belong in the kitchen." The tweet at issue was the opening of a thread in which subsequent posts explained the brand wanted to see more women in positions...
Country and pop super star Shania Twain kicked off the #LetsGoGirls challenge on TikTok just in time for International Women's Day Monday. Her classic song, "Man! I Feel Like a Woman," is the soundtrack for the challenge, which encourages TikTok users to share what they believe is the best thing about being a woman, creating...
Today is International Women's Day, a holiday that has its roots in the women's movements of the early 20th century and has been celebrated around the globe for more than 100 years. But in 2021, it arrives just as the world is facing an entire year since the Covid-19 pandemic hit the United States--a crisis...
The advertising industry is already struggling to understand and comply with Google and Apple's tightening privacy guidelines. Now it faces potential national regulations aimed at cleaning up the industry's malpractices. Sen. Ron Wyden, D-Ore., has two bills in the works that are meant to give consumers greater control of their online privacy and curtail the...
When International Women's Day arrived in 2020, the world was unknowingly poised at the threshold of a year that would test everyone in ways they'd never experienced before. And the weight of the Covid-19 pandemic's impact would overwhelmingly fall on the backs of women. After a year defined by economic, physical and emotional hardship--all under...