For Ikea fans, options are limited these days for browsing its newest collections of home goods. The retailer suspended printing its catalog in late 2020 after 70 years, and not everyone feels safe roaming its expansive stores in person. So the brand--alongside agency Ogilvy New York--decided to create a new way to explore Ikea's digital...
Minjae Ormes took on the role as CMO of a start-up within a Fortune 15 company for one main reason--and that reason was based on her own criteria. "I was ready for more meaning--ready to take a bigger chance on myself, ready to take on a bigger risk and just go for something where I...
Some of the stars of HBO Max's newest series, Generation, bristle when their show--a half-hour comedy-drama about a group of high schoolers--is compared to other teen dramas. "For some reason, when you focus on young people, and you show them authentically, everyone's like, 'Oh, these [shows] are exactly the same,'" Justice Smith, who plays Chester...
About a year after the pandemic was declared a national emergency in America, concerts are still scarce and music lovers have lost touch with the intimate, interactive, in-person experiences they once had with their favorite artists. To give artists a new way to engage with their fans, Amazon Music has launched an integration of artist...
Releasing its fourth quarter results, Ulta Beauty announced president Dave Kimbell will succeed Mary Dillon as its next CEO in June. Dillon, meanwhile, will become executive chair of the beauty retailer's board of directors, a role she intends to serve in for one year. "It has been the honor of my career to lead the...
HBO Max's ad-supported tier, which is slated to debut in June, will come with just about every piece of programming contained in HBO Max's current ad-free offering. But it will be missing one big chunk of programming: The day-and-date film releases from Warner Bros. debuting monthly on the service throughout 2021. And while the company...
After you create a Room on Clubhouse, you'll have the option to close (or "end") the Room whenever you want. Our guide will show you how this is done. Note: These screenshots were captured in the Clubhouse application on iOS. Step 1: On the screen for the Room you want to end, tap the three...
Junae Brown didn't know it at the time but as she sang in her late grandfather's church at the age of 3, her journey was just beginning. Her grandparents ran several businesses, so creativity and entrepreneurship have always run through her veins. It takes a lot of motivation and fearlessness to get in front of...
The Clubhouse social networking application allows users to participate in audio chats with both friends and strangers. These audio chats take place in "Rooms," which come in three types: Open, Social and Closed. When you create an Open Room, any other Clubhouse user will be able to join. If you create a Social Room, only...
GroupM is continuing a years-long effort to consolidate its digital supply chain and work with fewer ad-tech intermediaries, a process known as supply path optimization (SPO). The media buying giant already has close ties with supply-side platforms (SSPs) like Index Exchange and SpotX. On Tuesday, it announced a global preferred relationship with another sell-side platform,...
The long-in-the-works ad-supported tier of HBO Max will roll out in June, a little more than a year after the streamer first debuted, AT&T said today. Top line Parent company AT&T also told investors it now expects to have between 120 million and 150 million HBO Max and HBO global subscribers by the end of...
Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Wait, Swedish Meatballs Aren't Really Swedish? They Are Now, Ikea...
Editor's note: This piece article is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek's community of high-level experts. Today, Havas Creative's Stephanie Nerlich discusses how she is part of a people-first businesses, and wants to find leaders who want to do the best work their careers. Below, in...
Gabe Schneider is dissatisfied with media reporting. In just a few years, the 24-year-old reporter has become a stalwart voice for change in the journalism space while charting his own path in the industry. Amid pangs of discontent in American newsrooms after the killing of George Floyd last year, Schneider, the former Washington Correspondent at...
A week after Google took a bat to email-based identifiers, the company announced it would rollout new tools to help data-rich publishers earn more from programmatic ads. Google announced it has begun expanding the use of publisher-provided identifiers (PPIDs), previously reserved for traditional and automated direct deals, for programmatic campaigns. In a nod to the...
Anthony Sullivan, an indefatigable TV pitchman for OxiClean and other products, stars in a new unscripted series called Kings of Kush. The 10-episode show, launching this week on A+E's Vice, follows Sullivan as he and his partners become hemp farmers in rural Vermont. Top line Television networks are continuing to dive further into the cannabis...
HBO Max is looking toward a more equitable future in media and entertainment with a campaign that champions Latin and Latin American creators. On Wednesday, WarnerMedia and HBO Max announced its new Latinx-focused audience initiative, HBO Max Pa'lante. The campaign will highlight what the company refers to as "culturally relevant programming" while celebrating the idea...