More than a year into the pandemic, self-care is no longer just for Sundays. Lockdowns and quarantines have led many to trade in matte foundations for liquid exfoliators and curling irons for clarifying conditioner. After a year of social distancing, virtual happy hours and Etsy pages dedicated to custom face masks, Covid-19 has changed the...
Clubhouse allows users to browse upcoming events and receive notifications about events they'd like to attend. Users can also share upcoming events outside of the Clubhouse application if they think other people would be interested in attending. Here's how to share a Clubhouse event. Note: These screenshots were captured in the Clubhouse application on iOS....
The Persian New Year (Nowruz) began Saturday, March 20. To celebrate, Instagram released a series of Persian New Year stickers in Instagram Stories, which people can use to decorate their posts. Here's how to do this. Note: These screenshots were captured in the Instagram application on iOS. Step 1: Once you've taken or uploaded a...
Anthropologie released its first-ever digital-only catalog Monday, exclusively on Pinterest. AnthroLiving: A Harmonious Home will give Pinners an immersive, interactive look at the retailer's spring home collection, including d?cor and furniture for every room in the house. Anthropologie/Pinterest Catalogs debuted on Pinterest in July 2019. The number of Pinners engaging with shopping surfaces rose 80%...
It's back: Adweek's annual March Adness bracket, in which your votes determine which advertisers should advance and even claim the championship. There are some new names in the 2021 bracket, and many of the brands that traditionally claim high seeds have seen their rankings shuffled after a year of disruption and frequent marketing pauses. But...
Man Made Music has served as the go-to music studio for brands like HBO, CBS, NBC, Hulu, Disney, AT&T, Nissan and many others for over 20 years. Now, as multiple industries continue to reckon with their roles in upholding inherently discriminatory practices, the company joins others within the sonic branding community as it reconsiders its...
Google's news earlier this month about how online advertising will function in the future has had ramifications few others can generate. Google stated it would not support alternative identifiers to third-party cookies after its dominant web browser Chrome withdraws support for the historic ad-targeting tool in 2022, bringing into question many of the industry's best-laid...
Mediaocean, a ubiquitous software provider within the advertising industry, is consolidating its product suite of disparate platforms into one core offering that covers media planning, workflow and accounting. Underpinning these unified products is a new omnichannel-data warehouse, which centralizes data gathered from various sources including publishers, social media platforms, data providers and demand-side platforms in...
What exactly is performance marketing? How has it evolved? And who are some of the big winners of this year's Adweek Performance Marketing Awards? Adweek's interim brand and performance marketing editor David Kaplan joins us to discuss performance marketing. Stream the new episode below, listen and subscribe on Apple Podcasts or find it on Spotify.
Last year was an exciting one for performance marketers, in part because they got hyped about what scared so many professionals during the pandemic: accountability. Measurable results proved their ideas worked, and worked well. So, there's perhaps no better year for Adweek's Performance Marketing Awards to debut than in 2021. These 24 honorees represent a...
The demand for consumer-packaged goods in the wake of Covid-19 continues to upend the regular patterns that connect commerce and performance. From March 2020 through February 2021, both in-store and online CPG sales rose 14% compared to the previous 12-month period, according to data from NCSolutions. But with new opportunities come new challenges, and Marc...