In an historic move, organizers of the Tokyo Olympics games have decided to keep foreign spectators away from the summer games. During a meeting today, the Tokyo 2020 committee informed the IOC that overseas spectators for the Olympic and Paralympic Games will not be allowed in the country because of the continuing Covid-19 pandemic. "Based...
A college athlete's call for the NCAA to offer more equitable training facilities for women was heard by millions in social media--including a brand willing to step in and help fill the gap. Workout studio chain Orangetheory Fitness noticed a video from Sedona Prince, who plays for the Oregon Ducks women's basketball team. In the...
While pandemic-era rules remain in effect, any time can be breakfast time--and the window for wearing pajamas is 24 hours long. To mark that fact, and promote its own new offering of all-day breakfast, convenience store 7-Eleven in Sweden is advertising a line of branded pajamas. Priced at 299 Swedish krona, or about $35, the...
Without in-person experiences, brands have seen success in the past year by hosting activations in virtual worlds--accessible using VR headsets like the Oculus Quest, or simply through a phone or laptop. South by Southwest (SXSW), the Austin, Texas-based conglomeration of music, film and interactive festivals, is being held entirely online this week. Known among marketers...