Great Clips, the "official hair salon of March Madness," wants to raise fans' hair instead of cutting it during this year's NCAA Men's Division I Basketball Tournament. The salon chain will run social content series #HairRaisingMoments across Facebook, Instagram and Twitter, made up of polls, quizzes and GIFs and reactions tied to trending moments, such...
Fashion brand Loft confirmed on Twitter it will no longer offer plus sizes after this fall. "Unfortunately, due to ongoing business challenges, we have had to make some difficult decisions, which does impact our plus collection," Loft wrote in response to Twitter user Angel Dillon, who had asked about the future of the plus line....
To best cultivate talent, tap into skills and foster agility, hear how these brand leaders have structured their marketing organizations to thrive in 2021 and beyond. Leland Maschmeyer, CBO of Chobani, shares different structural models across high-performing and mid to low-performing organizations and identifies the biggest roles that have the highest impact on the organization....
Buffalo Wild Wings, the "official chicken wing of March Madness," is welcoming the NCAA Men's Division I Basketball Tournament back after a one-year pandemic hiatus with a host of promotions, including a TikTok challenge. The #BDubsDanceCam Challenge urges fans to "bust a move for the camera," accompanied by music from BWW's ads and a filter...
Airbnb's recent decision to cut performance marketing dollars in favor of spending on more general brand strategy programs comes as the travel industry is poised to rebound, thanks to the increasing availability of multiple Covid-19 vaccines. The online rental marketplace's spending shift has got industry observers asking whether now is the right time to pull...
The Facebook Journalism Project has spawned several initiatives over the past four years to help media companies and publishers--especially local publishers--develop new ways to generate enough revenue to sustain themselves. Now, the social networking giant is turning its attention to independent experts, journalists and writers. More people in those fields are publishing their work independently,...
A platform driven by conversation and virality, Twitter has positioned itself as an optimal location for brands such as Ben & Jerry's, Uber and Verizon to market their brands and products. But reaching that sweet spot for users is largely dependent on what kind of content is marketed, how it's presented and which audiences are...
South by Southwest kicks off today from Austin, Texas--but the city is sitting quiet. For the second year in a row, there's no evidence of the event on the streets of the Texas capital. Last year, SXSW was canceled due to the pandemic just days before it was slated to begin, and this year it's...
Clubhouse implemented a minor tweak late last week to the way users can invite other people to join, enabling them to bypass sharing their contacts with the audio conversation application. Invites can now be shared simply by typing in someone's phone number. Sara Morrison of Vox pointed out that when users share their address books...
Nearly one year ago, Procter & Gamble's CEO John Moeller told analysts during an earnings call that consumers will likely have a "forever-altered" obsession with health, hygiene and cleaning due to the pandemic. So far, evidence is proving him right. Recent survey results from CPG measurement insights firm NCSolutions show that a quarter of U.S....
An entire generation has reshaped pro sports since Gatorade's resonant 1997 spot "Anything You Can Do, I Can Do Better," starring Michael Jordan and Mia Hamm, but the competitive spirit that fueled the spot is alive and well. Just in time for the launch of NCAA March Madness for 2021, Gatorade and TBWA\Chiat\Day Los Angeles...
When South by Southwest was canceled last year--just days before the event was slated to begin--100,000 cases of Covid-19 had been reported worldwide, and none had been identified in Austin, Texas. Instead of experiencing an influx of more than 400,000 people, the city sat relatively empty on March 13, 2020, reeling at the lost income...
As the U.K. celebrated Mother's Day on Sunday, Nike paid tribute to a group it has crowned "The Toughest Athletes." Created with agency Wieden+Kennedy London, the athletics company's latest campaign celebrates the strength of mothers in time for the release of its first dedicated maternity line, Nike (M). While drawing a connection between athleticism and...