As out of home ad spending began its slow recovery in early January, the Westfield World Trade Center sought to turn space typically devoted to marketing messages into one that reflects upon the area's centuries-long connection to the Black community. The real estate company partnered with Black Gotham Experience (BGX) to create a digital installation...
Pringles is adding a new "flavor," of sorts, available to anyone who has roughly $600 to spare on an animated image of a gold-plated chip tube. The Kellogg's-owned snack brand is auctioning off 50 limited-edition pieces of animated artwork as non-fungible tokens (NFTs), a digital form of collectible bought and sold with cryptocurrency that are...
While every brand seems eager to discuss diversity, equity and inclusion throughout February and March, far fewer have built their entire company's identity around those concepts. Lobos 1707, a new line of tequila launched last year, is doing just that. Rooted in the concept of "building a bigger table" to make room for a diverse...
Two kinds of cultural history were made in Bethel, N.Y., at 2:00 a.m. on Aug. 16, 1969. The first was Janis Joplin, barefoot and a bit stewed from partying. She strode onto Woodstock's plywood stage and faced the half-million crowd as a solo act, having quit Big Brother and the Holding Company several months earlier....
Twitter kicked off a public survey Friday aimed at learning how its users believe it should craft its approach to treatment of world leaders. The social network said the questionnaire will be available in the coming days in 14 languages--Arabic, Chinese, English, Farsi, French, Hindi, Indonesian, Japanese, Korean, Portuguese, Russian, Spanish, Tagalog and Urdu--and it...
Filmmaker and screenwriter Ava DuVernay became used to being the only Black person on set when she started working in Hollywood. But with a database she built and rolled out last month to help get underrepresented groups hired in the industry, she is hoping to make her experience a thing of the past. In a...
When it comes to a complex topic like race, children are much more receptive to new information than they often get credit for. In fact, according to some studies, a child a can begin to recognize race as early as six months old. Still, it can be rather difficult to find the right language that...
There are now more than 1 million active Facebook Shops, and over 250 million people are interacting with them every month, according to CEO Mark Zuckerberg. He shared the update during a discussion on Clubhouse Thursday with SignalFire principal investor and head of content Josh Constine, Spotify CEO Daniel Ek and Shopify CEO Tobi L?tke...
Facebook confirmed reports that it is exploring a separate Instagram application for kids under the age of 13, the minimum age to use the flagship app. A spokesperson told Adweek, "Increasingly, kids are asking their parents if they can join apps that help them keep up with their friends. Right now, there aren't many options...
Lay's is using artificial intelligence to let fans create Cameo-like personalized video messages in the words of one of the world's biggest soccer stars. The Frito-Lay brand recently unveiled a new web app called Messi Messages, which uses deepfake tech like facial mapping and lip-syncing to make it appear as if Lionel Messi is speaking...