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Новости за 06.03.2021

Snapchat to Stay the Course With iOS 14

Adweek.com 

Snapchat will continue to collect IDFA (Identifier for Advertising) data for opt-in events on iOS 14, showing Apple's permission system to users to enable them to opt in to tracking and websites owned by third parties. At some point this spring, Apple will implement ATT (AppTrackingTransparency), the modal that applications must use to secure those...

8 Salary Negotiation Tips Based on Trailblazers’ Real-Life Experiences

Adweek.com 

From challenging societal norms to fighting for equal rights, women are consistently at the forefront championing for change amongst underrepresented communities. Then why is it so difficult to advocate for oneself, especially when it could also lead to meaningful change in a woman's own quality of life? "Women tend to shy away from the more...

Wave.tv to Create Social Sports Betting Content for FanDuel

Adweek.com 

Wave.tv entered into a partnership with FanDuel under which the sports media company will create in-depth sports betting content and share it across all major social platforms. The partnership actually began in conjunction with Super Bowl 2021, and it encompasses branded content and personality-driven segments. Wave.tv said the goal is to use its nearly 75...

These Images Accurately Portray What Women Look Like in Leadership Roles

Adweek.com 

A quick Google search of the term "women in leadership" brings up endless variations of this image: a woman wearing a blazer with her arms crossed or hands on her hips and a smile on her face. When Rebecca Swift, global head of creative insights at Getty Images, first entered photography in the '90s, that...


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