Snapchat surveyed users in France, Germany, the United Arab Emirates and the U.S. to learn how they show support for women, particularly on International Women's Day. The platform shared its findings in a blog post, saying that Snapchatters are focused on promoting equal value, equal opportunity, equal pay and equal responsibility in their communities, and...
Google is a $1.3 trillion company that accounts for more than half of the global digital ad spend of $292 billion, a figure that is expected to hit $441 billion by next year. That outsized role is leaving ad-tech companies, publishers, agencies and brands wondering what's next following Google's decision last Wednesday to not accept...
Facebook IQ teamed up with the Geena Davis Institute on Gender in Media to examine a sample of 1,022 global Facebook video ads and assess how people were depicted in those campaigns, and they shared their findings Monday. The social network's research arm wrote in a blog post, "Our goals were to explore where things...
It's been a year since the world shut down due to Covid-19 and basketball fans were deprived of March Madness. But the NCAA Division I Men's Basketball Championship is back for 2021, and it's easier to stream than ever. Real-time streaming and second-screen destination app NCAA March Madness Live has been upgraded with a new...
Spotify marked International Women's Day Monday with its kickoff of Spotify Equal, an initiative to highlight women artists and podcast creators locally, regionally and internationally via activations, new content experiences, on- and off-platform support and partnerships. The streaming service introduced its Equal Hub, a dedicated space to highlight women creators and enable fans to stream...
On this International Women's Day themed episode of 'Yeah, That's Probably an Ad,' host Ko Im is joined by guest co-host Nicole Ortiz, Community Content Manager Luz Corona, and Senior News Writer Katie Lundstrom to discuss International Women's Day through the lens of marketing. Stream the new episode below, listen and subscribe on Apple Podcasts...
Growing up in the small town of Gunnedah in rural New South Wales, Australia, Miranda Kerr was steeped in homeopathic remedies and natural foods from an early age. Her grandfather tended an organic vegetable garden, and her grandmother reached for herbs and superfruits to soothe a variety of ailments. But when her mother was diagnosed...
This episode marks a first for CMO Moves. We turned the tables on host Nadine Dietz as she joins as a guest for the very first time. CMOs Vineet Mehra and Musa Tariq take the hosting reigns to put Nadine in the hot seat to dish on the new adventure she's taking on, as well...