While International Women's Day and Women's History Month initiatives can start to feel a little bit repetitive and performative year after year, the pandemic has revealed how deeply entrenched gender discrimination and inequities remain--despite the progress we've made. Some brands are using this largely ceremonial month to directly address the disparities that have been exacerbated...
Big Data is big, in part, because no one throws anything away. It's also worth noting that "big" doesn't always spell "better" (it may spell "clunky" though). That's why the concept of Data Lake, a system for storing raw information, came about some time ago, just to keep "useful" data handy. However, determining usefulness of...
Publishers, ad tech, media buyers and brands have been bracing for game-changing privacy updates for some time. And on Wednesday they got news that--while declarative--also invited many new questions. Google's market-leading browser Chrome, which is used by more than 60% of web users, has chosen not to support alternate identifiers that help marketers target customers....
Brooklyn-based IPG agency Huge has looked outside the industry to find its first global talent lead. The agency has hired Kali Beyah as global chief talent officer, and she will start March 15. In the newly created role, she will lead Huge's talent operations across the agency's 13 global offices and be responsible for recruitment,...
Reddit has its first ever chief financial officer: Drew Vollero, who joins the platform from security and facility services firm Allied Universal, where he held the same role. Vollero also served as Snap Inc.'s first CFO, leading the company through its 2017 initial public offering, following senior finance roles with Mattel, Taco Bell and Pepsi....
Over the last couple of years, Gap has been doing a lot of soul searching. Following a new marketing chief last February, a restructuring that pulled all marketing activities in-house and a strong pivot to ecommerce, Gap is streamlining its messaging: a consistent focus on a diverse, modern interpretation of American optimism. But time will...
On Wednesday, Google reinforced its stance on how ad targeting should work after it withdraws support for third-party cookies next year. The announcement moved markets but left some critical questions unanswered, and it has led to the loss of several billion dollars in shareholder value among ad-tech players. In short, Google is doubling down on...
Foot Locker is trying to bring some of the energy that normally accompanies the National Basketball Association's All-Star Weekend to people's homes during an abnormal All-Star Weekend. The retailer will host #FLHomeGame on Twitter during the NBA All-Star Game Sunday (March 7), tweeting challenges, prop bets, speed runs and trivia and giving followers the chance...
I was first introduced to Sophie Bambuck last year when a few folks in our community kept mentioning her name as someone we just had to know. As promised, Sophie turned out to be a delightfully humble leader and mentor who views marketing in such a refreshingly simple way. The French-born (listen at :55 seconds...
After a year of pandemic lockdown, you might feel like you've binge-watched every piece of desirable content in the entire world. Topic, the flagship streaming service from First Look Media, says otherwise, using a bunch of intense clips from its international thrillers to try to lure in the bored and jaded couch potatoes among us....
Hungry for more, Chipotle and e.l.f. Cosmetics are once again collaborating with a limited-edition line of beauty products inspired by the fast-casual chain's menu. The duo teamed up just under a year ago to create a virtual prom after-party for teens, who were unable to enjoy such high school past times in person because of...