Women's Health Thursday kicked off Vision21, its yearlong multiplatform initiative aimed at encouraging its audience of 45 million (combined print subscribers and social and website visitors) to "dream big" in 2021. The Hearst Magazines title said 92% of respondents to a survey last November said they wanted to reshape their vision for a fresh start...
Facebook shared several monetization updates for creators Thursday, noting that the number of content creators on its platform earning the equivalent of $10,000 per month shot up 88% in 2020 compared with 2019, while the total earning $1,000 per month leapt 94%. Director of Facebook application monetization Yoav Arnstein wrote in a blog post Thursday,...
Reddit reached its first ever enterprise partnership agreement, inking a pact with Omnicom Media Group. Clients of OMG agencies Hearts & Science, OMD, PHD and Resolution will gain access to a range of strategic and commercial benefits that will enable them to maximize their media spend on Reddit, working with the platform's global agency development...
Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Here's What the Marketing Industry Lost and Gained After 1...
While we're all familiar with Six Degrees of Kevin Bacon highlighting how small the world can be, the actor is ready to kick things up a notch by expanding the phenomenon. Bacon stars in Visible's "12 Degrees of Kevin Bacon," a new campaign that promotes the wireless company's plan to get 12 months of service...
Jim Johnson will never forget where he was on March 11, 2020. The vp of account planning at VDX.tv was in line at a grocery store where he saw a TV announcing news that the NBA was suspending its season just moments after learning Tom Hanks had tested positive for Covid-19. "You could feel the...
When offices closed down last March, the initial novelty of wearing sweatpants to meetings and avoiding long commutes to work wore off quickly for some. But even among the marketers that are dying to get back to desks that don't double as kitchen tables, the pandemic has offered a few silver linings. In an Adweek...
March 11, 2020 was a day for the history books. In a single day, the World Health Organization (WHO) declared Covid-19 virus a global pandemic, the NBA suspended its season, the White House suspended nearly all flights from Europe and Tom Hanks announced he'd contracted the virus while filming in Australia. There were only 647...
In case you've been wholly wrapped up in pandemic stories for the last year or so, here's another bit of news: Brands really want you to know that they're reducing their carbon footprints. Just this week, Wells Fargo committed itself to carbon neutrality, joining other major banks including Citigroup, Bank of America and JPMorgan Chase,...
It turns out marketers missed March Madness--which was canceled last year because of Covid-19--just as much as fans did. With just one week to go before the NCAA Division I Men's Basketball Tournament, Turner Sports and CBS have "virtually sold out" of their advertising inventory for the event, and are expending their most lucrative year...