In 2019, Dove teamed up with Getty Images for #ShowUs, an initiative that addressed the need for more inclusion in stock photo collections. While that particular movement has grown over the years, recent studies show that as of 2021, 70% of women still do not feel represented in media and advertising. To take its advocacy...
It's Women's History Month, and brands are looking for ways to honor women authentically through representation, amplification and action. For example, deodorant brand Secret covered child care costs for single moms, Hershey's rebranded as HerSHEy's for the month and Mattel-owned Barbie added Eleanor Roosevelt to its Inspiring Women series. To gauge how consumers are responding...
We are at peak information overload, according to a new survey by Wunderman Thompson, University of Melbourne and Pollfish, in collaboration with the World Health Organization (WHO). Of 23,500 surveyed participants in 24 countries, nearly two-thirds (58.3%) reported feeling overwhelmed by information. Similarly, over half (52%) of respondents have stopped paying attention to Covid-19 news,...
The momentum in achieving pay equity that Twitter revealed in its 2020 Annual Inclusion & Diversity Report earlier this month continued into the early stages of 2021. Twitter vice president of people experience and head of inclusion and diversity Dalana Brand said in a series of tweets Wednesday that: Women earn 100% of equivalent male...
We are living in historic times, and sometimes it can feel as though we are sailing in uncharted territory as we navigate a pandemic, political upheaval, climate change and more. But while living through history can feel overwhelming, image library Getty Images has released a campaign that reminds us that our own lived experience has...
When we did a quick poll with our CMO community last year, 84% believed that the role of the CMO and the role of marketing elevated through last year in so many ways. This was one of many inspirations for launching The Business of Marketing Podcast, as we wanted to unpack how CMOs work collaboratively...
If adults could harness the imagination they once had as children, then the world would be a much brighter place. Remember when you used to be able to dream up exciting adventures inspired only by your mundane surroundings? How useful would that have been during lockdown, when we've all been stuck in an endless Groundhog...
Twitter's latest acquisition is aimed at speeding the process of rolling out new features for Twitter API v2 (application-programming interface). The team from Reshuffle--which built an integration platform that enables developers to easily build workflows and connect systems using any API--will join its developer platform team, advancing its work on Twitter API v2 and focusing...