Last June, the Association of National Advertisers (ANA) and the Alliance for Inclusive and Multicultural Marketing (AIMM), an arm of the organization, pledged to address systemic racism in the ad world. Now, they're following up on that with a letter taking a stand against racism and violence against Asian American Pacific Islander (AAPI) communities. Today,...
When the pandemic accelerated the shift from in-store to ecommerce, the direct-to-consumer wellness company OLLY recalibrated its marketing strategy. The team viewed it as an opportunity to meet potential customers where they were: At home and online. The pivot included putting additional marketing dollars in Instacart, since customers were shopping for health, wellness and personal...
Many newly launched agencies claim to do things differently and "unconventionally," and that assertion is not dissimilar for Said Differently, an agency started by a couple of AKQA veterans. In their case, however, the claim seems to be true. Said Differently was founded by former AKQA managing directors Rachel Barek and Brian Skahan just as...
Will NBCUniversal's streaming service Peacock take flight in international markets? Maybe not, according to Business Insider and The Information, which reported that NBCUniversal CEO Jeff Shell considered at one point debuting the platform internationally under a different brand, potentially named Universal Stream, after its movie studio, Universal. (A company spokesperson declined to comment about the...
Is it fair to say that whoever lands the role of chief TikTok officer at Hasbro's iconic Nerf toy brand will have found themselves a soft landing spot? Nerf is, indeed, looking to fill that role, seeking a "trend-obsessed and highly creative Nerf fan" to serve a three-month stint, at $10,000 per month, along with...
As the gig economy skyrockets and content creation becomes one of the next hottest career paths blatant inequities such as the pay gap for influencers of color pose serious concerns about who will benefit from the industry shift. To combat this, brands are finding ways to ensure that underrepresented voices are not left behind. For...
During periods of grief, memories can soothe the enduring sting of loss while keeping us connected to our departed loved ones. But actually talking about a personal loss can still feel like a step backward in the grieving process, blocking our ability to move on. A Portland cremation company wants to change that by encouraging...
Pursuing ambitious plans for growth in North America, Filipino multinational fast food chain Jollibee launched a campaign this week from its first creative agency of record in the region, David&Goliath. "Across the world, Jollibee is known for its superior tasting food, friendly service and great value. Starting from humble beginnings, our brand is a centerpiece...
Girl Scout Cookies are famously hard to say no to. Combine them with Dunkin' iced coffee in an on-the-go format for the days when we might emerge from our homes again, and how can anyone resist? Top line In a new collaboration with The Coca-Cola Company, Dunkin' launched three new bottled coffee flavors inspired by...
The Washington Post has been making strides internationally, announcing plans to increase its international newsrooms by 44 journalists this year, a move that will in turn boost ad revenue. By this summer, the London hub--led by editor Sara Sorcher--expects to have nine staffers in positions including breaking news reporters, editors and photojournalists. This is in...
Pok?mon. Magic: The Gathering. Yu-Gi-Oh. And possibly, Hearthstone. For fantasy card enthusiasts, these are likely the decks engraved on their Mount Rushmore--icons of the collectible card game (CCG) genre, whose global market will surpass $2 billion in 2021, according to a Statista report. And now there's a new group joining the collectible ranks alongside dragons,...
In a country where shiny new stadiums sprout like mushrooms, there are few fans who remember the hullabaloo greeting the opening of Miami's American Airlines Arena back in 1999 when Gloria Estefan played the opening show. Compared to high-tech whoppers like L.A.'s new $4.9 billion SoFi stadium, the tab for American Airlines Arena came in...
It's 7 a.m. and here's how my inbox looks: 107 Slack messages, 52 new emails and countless social media notifications. As the social media lead for a b-to-b tech organization, what do I check first? Slack. Slack just announced its continued rollout of Slack Connect, a new feature stating "employees at more than 74,000 organizations...
Despite the global pandemic, Brooklinen has had a year of milestones. The direct-to-consumer bedding and loungewear purveyor celebrated their millionth customer and sold their millionth set of sheets. Some of that success is the nature of being a home essentials company when people are forced to stay home. While that brings people in the door,...
By default, the Cameo application will send users notifications when they receive a new direct message, when there are celebrity updates they may be interested in and more. However, users can change their notification settings so that they only receive the types they are interested in. Our guide will show you how to change your...