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Новости за 03.03.2021

Kelly Rowland Partners With JustFab for Her First Designed Footwear and Apparel Collection

Adweek.com 

Musician and actor Kelly Rowland's new line with membership shopping platform JustFab, for example, is modeled off of the strength, creativity and grace she has witnessed in women around the world throughout the pandemic. Rowland's first designed footwear and apparel line dropped this week--the fulfillment of a dream she has had since she fell in...

Facebook Journalism Project Accelerator Publisher Participants Report Their Progress

Adweek.com 

Facebook Journalism Project shared an update on the progress made by participants in its Accelerator program and shared details on what to expect in 2021. The roughly 175 newsrooms that were invited to participate in 13 programs worldwide gained over 200,000 new paying subscribers and more than 2.5 million new registered audience members, reporting $60...

Facebook Ends Its Political Advertising Ban 4 Months After the Election

Adweek.com 

Facebook is lifting its ban on political advertising that the social media giant instituted after the polls closed on Election Day in November. Google lifted a similar ban last week, which was put in place following the Jan. 6 insurrection at the U.S. Capitol. The ad bans have restricted the ability of numerous U.S. campaigns,...

Pinterest Details New Research, Features at Its Pinterest Presents Global Advertiser Summit

Adweek.com 

Pinterest revealed several new and upcoming features at its Pinterest Presents global advertiser summit Wednesday, which featured sessions in six countries: Australia, Canada, France, Germany, the U.K. and the U.S. Co-founder and CEO Ben Silbermann said in the event opener that he speaks with a lot of chief marketing officers, and they went into marketing...

Eric Toda on Rethinking the CMO Role as the Marketer’s Career Pinnacle

Adweek.com 

After working on brands such as Nike, Snap, Airbnb, and GAP, Facebook alumnus Eric Toda returned to the social marketing space as Facebook's Global Head of Social Marketing. Eric, an avid advocate of anti-racism sentiment to #StopAsianHate, has continued his mission of empowering the voices of underrepresented communities, sharing why it's important to have "cultural...

Twitter Brings Spaces to Android, Beating Out Clubhouse

Adweek.com 

Clubhouse may be generating more buzz than Twitter Spaces of late, but the latter won the race to debut for Android, albeit in a slightly limited form. Twitter said in a tweet from the Twitter Spaces account Tuesday that Android users can now join and participate in Spaces, but they do not yet have the...

Why Does This Gloriously Weird Ad Want You to Eat Nothing But Cauliflower Hash Browns?

Adweek.com 

The grapefruit diet infamously recommended that people consume a whole mess of oversized citrus, just as the cookie, cabbage soup and baby food diets relied almost exclusively on, well, cookies, cabbage soup and baby food. The old-school version of Atkins? Steak wrapped in bacon with a side of butter, coming right up. So an eating...

How a Genealogy Site Used Deepfake Tech and Old Family Photos to Create a Viral App

Adweek.com 

A genealogy site tool that lets people digitally animate old family photographs has become a viral sensation on social media this week--in the latest example of brands putting AI-powered deepfake technology to creative use. The feature, released by Israel-based company MyHeritage in web platform and app form, is able to recognize faces in any photograph...

MDC Partners Takes Q4 Organic Revenue Hit

Adweek.com 

MDC Partners, the company that owns agencies including 72andSunny, Anomaly and Media Kitchen, reported its fourth quarter earnings today, sharing that its organic revenue dropped 13.7%. Top line Its drop is in line with other holding companies, all of which faced back-to-back organic revenue hits in 2020. In a statement, the company said organic revenue...


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