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Новости за 01.11.2021

Adidas Teams Up With NBA Star Trae Young to Show Kids That ‘Impossible Is Nothing’

Adweek.com 

When you're facing off against seemingly insurmountable odds, finding the inspiration to keep going can be one of the biggest challenges. When a star NBA player gives a nod to the next generation, that can mean a lot to up-and-coming hoopers all over the world. Atlanta Hawks star Trae Young is known for unconventional moves...

Twitter Details Several Initiatives for COP26 on Its Platform

Adweek.com 

Twitter created an event page for the 2021 United Nations Climate Change Conference (COP26), featuring commentary and resources from environmental experts and key organizations, as well as the latest news from the event, taking place in Glasgow, Scotland, through Nov. 12. The page will be localized and available to anyone on the social network in...

Like Pac-Man, Digital Keeps Gobbling Up More CPG Ad Dollars

Adweek.com 

Recent earnings reports from Amazon, Alphabet and Facebook (now known as Meta) confirm what everyone knows: We, as a society, are increasingly online. During the third quarter of 2021, Alphabet's year-over-year revenue increased 41% to $65.1 billion, while Facebook's climbed 35% to $29 billion. Amazon's business unit mainly consisting of its advertising services grew 50%...

Twitter: How to Browse Twitter Spaces

Adweek.com 

Twitter users on mobile can now listen to Twitter Spaces via a tab that has been added to the Twitter application's navigation menu. Our guide will show you how to browse Twitter Spaces in the Twitter mobile app. Note: These screenshots were captured in the Twitter app on iOS. Step 1: Tap the Spaces icon...

WhatsApp: How to Use the Day of the Dead Stickers

Adweek.com 

WhatsApp released a new sticker pack celebrating Day of the Dead in 2021. Our guide will show you how to use the Day of the Dead stickers in the WhatsApp mobile application. Note: These screenshots were captured in the WhatsApp app on iOS. Step 1: Open a WhatsApp conversation and tap the sticker icon on...

Subscriptions Are Just the Start: 3 Takeaways From Elevate: Publishing 2021

Adweek.com 

In the push to diversify their revenue streams, innovative publishers have begun to think of subscriptions as a starting point, rather than a finishing line. During Adweek's Elevate: Publishing event, decision-makers at top media companies including The New York Times, Hearst, BuzzFeed, New York Magazine and The Washington Post weighed in on the strategies they...



How Marvin Chow’s Efforts Made Google an Authority in Purpose Marketing

Adweek.com 

Between a global social movement that raised the stakes around racial equity and the harrowing peak of the pandemic, the last year has made clear that a perfunctory approach to purpose-driven marketing is no longer going to cut it. With these wake-up calls in mind, Google vp of global marketing Marvin Chow has emerged as...

We’re All Part of the Influencer Economy Now

Adweek.com 

The outbreak of the pandemic in 2020 rippled across the globe as all communal spaces were shuttered in response to the worldwide public health crisis. Everything from school and work to doctor visits and spin classes went virtual. The steady but gradual ecommerce growth gave way to a 10-year acceleration in just three months, changing...

Infographic: What Millennials and Gen Z Want From Company Logos

Adweek.com 

In the age of shoppable livestreams, social commerce and influencer marketing, a static logo may seem like an afterthought when it comes to brand identity. But that shouldn't be the case, according to a recent survey by graphic design service Vistaprint. Across all age groups, the overwhelming majority of respondents (92%) feel a logo should...

Adweek 50: Shining a Well-Deserved Spotlight on the Behind-the-Scenes Stars in Media, Marketing and Tech

Adweek.com 

In every company, there is the face of the organization and there are those who keep the body and brain operating smoothly and efficiently. Our annual Adweek 50 honors those behind-the-scenes luminaries in marketing, media and tech, offering them much-deserved recognition on their paths toward becoming household names. This year's honorees brought their organizations safely...


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Арина Соболенко

Названо условие сенсации в матче Арины Соболенко с вундеркиндом из России






«Нам ничего не нужно выдумывать – история и сила России в местах боевой славы» – Пушилин

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Энергетики приступили к расчистке охранных зон ЛЭП на территории Подмосковья