Anne Laurenson joined Snap Inc. as its first managing director of global carrier partnerships, and she will be the first executive to lead one of the company's global teams, including the Americas, from outside of the U.S. Laurenson will be based in Paris and report to managing director, international markets and mobile partnerships Nana Murugesan,...
We are heading for a demographic disruption that will redefine and reshape our relationship with consumers. Imagine a demographic chart with age along the vertical axis and gender left and right of the horizontal. Traditionally, the distribution would take the form of a pyramid, with more young people at the bottom, and tapering toward the...
In August 2019, the impossible was captured on video. Millions watched it, slowed it down, paused it to make sense of what they were seeing: a woman nailing a triple-twist, double backflip for the first time in gymnastics history. To pull off the move, 22-year-old Olympic gold medalist Simone Biles had to complete two rotations...
After a pandemic year that upended athletics as much as any industry, 2021 saw the gradual return of fans to the sports they love. Tokyo hosted the 2020 Olympics (without spectators) on a one-year delay, professional teams implemented Covid-19 vaccine requirements and safety protocols for players and spectators, and Americans' engagement with sports--in person, in...
My personal pandemic parenting low point came when my toddler ate a fistful of deconstructed granite from our work-in-progress patio. We were a mere two months into the pandemic, in that awful in-between period when we naively thought, "This can't go on for much longer." My husband and I both had been working full time...
Multitasking is not limited to work--even when watching television, chances are good your attention is split between the plot and a second screen. So where should marketers try to meet these viewers, and during what kind of content? Consumer analytics firm Engine Insights took a deep dive into how U.S. adults are using second screens...
It was a "do you remember where you were when..." moment. Simone Biles had pulled out of most of the Tokyo Games. Not for Covid. Not for a sprain. But to take care of her mental health. When the news alert popped up on phones across America, you could almost feel the collective pause as...