Games publisher King has named Fernanda Romano as its new chief marketing officer for its mobile game Candy Crush. The appointment of Romano, who has served as vp of marketing and global innovation for footwear company Alpargatas, the owner of the Havaianas brand, for nearly three years, will see her lead the marketing team at...
Back in September, we released the first episode of our brand new podcast series, Metaverse Marketing. Part audio documentary, part interview podcast, Metaverse Marketing explores the role of marketing in Web 3.0 and helps listeners make sense of the metaverse beyond the hype. The podcast is hosted by Cathy Hackl, leading metaverse strategist and CEO...
This year's Turkey Day just might give another bird a boost. NBCUniversal-owned streaming service Peacock is hoping to get a big viewership bump on Thanksgiving Day this year when it simulcasts NBC's tentpole programming events, looking to grab its share of eyeballs on what is consistently one of TV's biggest viewing days each year. Peacock's...
Hulu is bringing back its annual Black Friday deal--offering steeply discounted rates for new and former subscribers--but this year's promotion is even cheaper than usual in an effort to attract consumers. Top line The streamer has offered a Black Friday deal for the past two years at the price of $1.99 per month for a...
Pharmaceutical giant Eli Lilly has awarded its U.S. media business to Publicis Groupe's Zenith, after a review process that began in June and was managed by MediaLink. The review initially included Omnicom's OMD, WPP, and Dentsu. This is the latest in a streak of big account wins for Publicis Groupe. Earlier this month Meta awarded...
In its effort to make holiday shopping as effortless as possible, Group Nine Media announced two new initiatives Tuesday morning. The digital media company, which publishes titles including Thrillist, The Dodo, NowThis, Seeker and PopSugar, is now letting people buy affiliate products without hopping to a merchant's website, thanks to a partnership with the one-click...
Clubhouse now automatically saves replays of conversations, which users can share outside of the Clubhouse application after a conversation has taken place. While the Replays feature is turned on for each new room by default, users can turn it off if they don't want their next conversation to be saved. If users never want to...
Voting in all 32 categories for the 2021 American Music Awards took place on TikTok, but Sunday night's event made a huge dent across other social platforms, as well. MRC Live & Alternative, which produced the 2021 AMAs along with Jesse Collins Entertainment, said the event was the most social telecast of the past three...
Super Bowl 56 won't be played in a stadium, but in a 300-acre Los Angeles neighborhood that includes 2,500 homes, 25 acres of parks, a performance venue, shops, restaurants, movie theaters, offices and a man-made lake. Which just happens to include SoFi Stadium. Hollywood Park is just the latest example of how National Football League...
In a world where people are constantly asked to push themselves to new heights, comfort is often equated with a number of negative traits. While exploring the boundaries of a comfort zone can be beneficial, some experts say that making a point of treating yourself can greatly boost mental health, which is an integral part...
Aspiring and established farmers alike are faced with a number of barriers, a major one being the rapid loss of farmland in the U.S. With a pending Farm Bill being proposed on 2023 ballots that could facilitate access to up to one million acres of land, now is an essential time to show support for...
Carl Loredo always had aspirations, not expectations, of becoming CMO when he joined Wendy's six years ago, having previously been in the chief marketing seat for furniture brand KraftMaid. Throughout his career, he's taken pride in building up the underdog - often taking challenges head-on and focusing on problem-solving to drive value. "There's nowhere to...
Art can mean many things and is often used as a form of protest, expression or passion. It's not just in art galleries, either: graffiti art can be transformative and a way for a community to express itself. But some images, as labor-intensive as they are, might not be fit for everyone's eyes. In an...