The winter holiday season might come around once a year, but if you feel like it's been longer than that, you're not alone. Thanks to the pandemic, December 2020 was a quiet and lonely experience for many--almost feeling like hitting the snooze button on holiday traditions and hoping another year would set things right. Apple's...
As we near the two-year mark of the start of the Covid-19 pandemic, marketers and advertisers are looking to take advantage of the "digital fatigue" consumers are experiencing by investing in out-of-home advertising. On Nov. 10, Adweek partnered with the Outdoor Advertising Association of America to present Elevate: Out of Home, an event focused on...
While the pandemic forced every sports league to find new ways to compete safely and engage fans from a distance, the Special Olympics had the added task of ensuring 6.5 million athletes with intellectual disabilities weren't pushed further to the margins. At the Brandweek Sports Marketing Summit, Special Olympics chief marketing, communications and development officer...
Low-cost carriers were the airline industry's bargain bin. They kept fares low, charged for every amenity and relied heavily on casual travelers. While larger competitors jetted off to exotic global destinations and wooed loyal big city business travelers with corporate accounts, companies like Spirit, Frontier and Allegiant got by on last minute trips to Vegas...
Created in the U.S., popularized during the American Revolution, professionalized before the turn of the 20th Century--baseball's roots in this country run deep. But does the sport's rich history matter to the global fan of the future? What can be done to revitalize what was once known as America's Pastime and invigorate young fans? Marketing...
With Breast Cancer Awareness month behind us for another year, it feels like a good time to look at one of the major obstacles preventing early diagnosis. According to behavioral research conducted by U.K.-based breast cancer charity Coppafeel and creative agency Common Collective, the No. 1 barrier to breast self-exams is body shame. Here we...
Asian cuisines can "look a million different ways," said Kim Pham, who alongside her sister Vanessa is on a mission to bring that mindset into home kitchens across the U.S. The daughters of Vietnamese refugees founded challenger meal kit brand Omsom a little more than two years ago with the hope of dispelling damaging stereotypes...
On a mission to create a better Milwaukee, the Bucks basketball team take part in socially responsible programs, initiatives and collaborations with community partners. Raven Jemison, evp of business operations at the Milwaukee Bucks, joined Adweek to discuss being a leader and operator of a diverse and inclusive sports company and how players on and...
The season of gifting is upon us and, as usual, the multitude of wrapping paper options is a little overwhelming. Despite the widespread availability of your classic holiday patterns, Hormel Foods, perhaps unsurprisingly, believes that bacon makes for the most festive gift wrapping. If you don't believe the company you can ask rapper and, you...
News and business digital publisher Vietcetera announced Friday a relaunch of its English-language International Edition, which aims to attract a readership of over 5 million Vietnamese ex-pats living in the U.S., Germany, France, Australia, Canada and the U.K. Based in Ho Chi Minh City, Vietcetera employs over 100 full-time staff and has grown an audience...
Dubsmash, the TikTok-like social media application acquired by Reddit last December, will shut down Feb. 22, 2022. Reddit said in a blog post Tuesday that since the Dubsmash team joined the company last year, work has been ongoing to integrate its video creation tools into the Reddit platform. That integration is now complete, and after...
Meta Quest teamed up with VMLY&R on a campaign for the holiday shopping season. The virtual reality unit of Facebook parent company Meta and the agency used the former's Horizon Worlds to create a video that seeks to spread holiday joy and demystify VR technology. The video spotlights a virtual experience within Horizon Worlds and...