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Новости за 16.11.2021

Lessons Learned During My First NFT Adventure

Adweek.com 

I bought my first NFT and it was a Stoner Cat. Meet "Hammie," a character voiced by Chris Rock from the series Stoner Cats, starring Jane Fonda, Ashton Kutcher, Mila Kunis, Seth MacFarlane, Vitalik Buterin (the creator of Ethereum) and Chris Rock. The show is about a woman with several cats who accidentally drops her...

Second Batch of Snapchat Lenses Released for My Disney Experience App

Adweek.com 

A second batch of Snapchat augmented reality lenses began rolling out on the My Disney Experience application for visitors of the Walt Disney World Resort in Orlando, Fla. The first group of lenses in the Camera Kit integration was unveiled during the Snap Partner Summit in May, enabling people using the My Disney Experience app...

Prime Video’s Giant Anamorphic Billboards for Wheel of Time Literally Pop

Adweek.com 

People in major cities worldwide including Paris, New York and Madrid might be startled to see fantastical creatures appear to pop out of giant billboards this week after Amazon's Prime Video rolled out a series of out-of-home installations to promote its new Wheel of Time series. The billboards, developed in partnership with London-based agency Amplify,...

Twitch Sets POG Picks: Holiday Hive Live Shopping Event

Adweek.com 

Amazon-owned streaming platform Twitch will present the second installment of its POG Picks live shopping show, POG Picks: Holiday Hive, Tuesday, Nov. 23 at 7 p.m. ET, giving viewers inspiration for Black Friday and Cyber Monday. The initial effort in August, focused on back to school, saw more than 1.4 million unique viewers account for...

Hennessy Invites You to ‘Take a Seat’ in This Seamless Ad for Its Luxury Blend

Adweek.com 

Hennessy is a brand with a 256-year history behind it, founded in the town of Cognac way back in 1765. Generally regarded as a drink for refined taste profiles, the spirit brand has grown its audience exponentially over the centuries through a willingness to expand to new markets. With its prestige well-established, Moet Hennessy is...

NBCU Sells Out Telemundo’s Major World Cup Sponsorship Spots a Year Ahead

Adweek.com 

The 2022 FIFA World Cup is still more than a year away, but advertisers are already lining up to sponsor NBCUniversal and Telemundo's Spanish-language broadcast of the soccer competition. With twelve months to go, NBCUniversal and Telemundo are sold out of the competition's major sponsorship spots, which include the presenting sponsorships for the pre-game, halftime...

Inside DDB Sydney’s Custom Agency Model for McDonald’s

Adweek.com 

At a time when many agencies are rethinking their models, DDB Sydney's dedicated McDonald's team is planning to welcome back McDonald's Australia and all of the client's agency partners to its office on a weekly basis, beginning in January. Several years ago, DDB Sydney launched what it calls a creative review meeting. Before the pandemic,...

TikTok Debuts Spanish Sounds Page for US Users

Adweek.com 

TikTok marked the upcoming 2021 Latin Grammy Awards with its rollout of a Spanish Sounds Page for Spanish-speaking users in the U.S. People must have their mobile operating system or application language settings on TikTok set to Spanish to access the page, which will feature staple TikTok playlists, as well as "an expanded array" dedicated...



Facebook Neighborhoods to Begin Testing in 132 Cities in the US

Adweek.com 

Nextdoor-like feature Facebook Neighborhoods is heading south, crossing the border with Canada and kicking off testing in 132 U.S. cities. An early test of Facebook Neighborhoods in Calgary, Alberta, was spotted last October by Calgary-based social media strategist Leon Grigg of Grigg Digital and shared by social media consultant Matt Navarra. The social network expanded...

How Designing T-Shirts Led Michelle Wahler to Beyond Yoga

Adweek.com 

Before channeling her brand of positivity into activewear as the co-founder of Beyond Yoga, Michelle Wahler was putting it on T-shirts. Originally hailing from Maryland, Wahler went to college in Florida for graphic design and marketing. After graduating, she moved to New York to work in publishing, first at People magazine and then Harper's Bazaar....

How Brands Are Finally Addressing the Lack of Inclusion in Outdoor Activities

Adweek.com 

LONDON--Phil Young, founder of outdoor lifestyle agency Mighty Mighty, has loved spending time outside since the first time he hit the ski slopes as a teenager. After that experience, he became a snowboarder, cyclist, trail runner and skateboarder, and even co-hosted a snowboarding TV show. But over time, a realization dawned. "I've always been the...

Supply Chain Challenges Won’t Ruin the Holidays—but They Will Change the Retail Industry

Adweek.com 

The National Retail Federation (NRF) projects holiday sales in the U.S. will increase 8.5% to 10.5% to as much as $859 billion in 2021 despite persistent supply chain bottlenecks. That's in part because retailers like Walmart, Target and Lowe's began stocking up "months ahead of schedule" to ensure they have sufficient inventory, per an NRF...

Timeless Cool of Martini & Rossi Goes Beyond James Bond

Adweek.com 

This is the story of a famous brand that makes a famous wine. That famous wine is also an integral ingredient in a famous cocktail. However, before we can talk about Martini & Rossi vermouth, we must address a certain cocktail commonly ordered by a man named Bond--James Bond. Ian Fleming's swashbuckling MI6 agent was...

Transgender Awareness Week Campaign Encourages Community to Embrace Their Truest Selves

Adweek.com 

Trans is beautiful, as the saying goes. While a major part of Transgender Awareness Week is starting new conversations around how allies can work to better support trans communities, another key element is that it encourages us all to celebrate the strength it takes to embrace who you are. In honor of Transgender Awareness Week...

On America Recycles Day, Grove Collaborative Wants the CPG Industry to Rethink Plastic Use

Adweek.com 

America Recycles Day was established in 1997 by the National Recycling Coalition to encourage sorting used plastics, papers, aluminum and other materials into municipal recycling containers where available. And while the intention behind recycling is good--to keep more materials out of the landfill and give them a second life--the reality is much more complicated, according...

To Find Success, Look at Any Brief as an Opportunity to Push

Adweek.com 

Farm to table is the original food trend. Since we lived in caves, the human diet has involved hunting or gathering and taking food to a table of friends, family and community. While fast food has become the order of the day, farm to table has gotten a boost as people look to eat more...

A Beer Brand Embraces Ancestral Language With the First-Ever Quechua Ad

Adweek.com 

Language, in many ways, shapes who we are. It is the road map to a culture, identity and our history. However, the continued discrimination against indigenous languages and communities has made it more difficult for native languages to be spoken. One of those indigenous languages is Quechua, which is used in Ecuador and is gradually...


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