The Black community most notably brings a lot of creativity, talent and significance to the table. However, due to continuous systemic barriers that have long created larger issues, those creatives and their voices are often left out of the narrative. In an effort to bring Black creatives to the forefront, Frito-Lay launched its "#joyFULLYBlack" campaign,...
Ugly sweaters proved to be a big boom for brands last year, and Hulu is getting in on the action by selling holiday-themed knits inspired by shows like The Handmaid's Tale and Solar Opposites. The streamer is launching Shop Hulu, an online shopping experience for fans featuring products inspired by its original series and branded...
Much like Goldilocks, some shoppers, it seems, think an Oreo is too much yet an Oreo Thin isn't enough. To satisfy these consumers, the brand is rolling out Oreo Thins Extra Stuf, a line of cookies with nearly double the amount of creme filling as the more adult-friendly variety. In other words, the less indulgent...
Over the course of my career, I've noticed most design organizations--from multinational corporations to startup agencies--have a shared problem: Their teams don't reflect the world we live in. Diversity in the design community is minimal at best. According to the 2019 American Institute of Graphic Arts census, Black designers represent just 3% of the field....
TikTok kicked off a global project earlier this year to gather information on its younger users' engagement with potentially harmful challenges and hoaxes on its platform and other social networks, consulting with experts and conducting a survey of more than 10,000 parents, teachers and teens in Argentina, Australia, Brazil, Germany, Italy, Indonesia, Mexico, the U.K.,...
As more athletes use their platforms to raise awareness of social issues, the sports landscape is becoming more accepting of its athletes' activism initiatives. At Adweek's Brandweek Sports Marketing summit, sports icons Candace Parker and Allyson Felix spoke with Victoria Anderson, vice president at cultural marketing agency 160over90, about how activism in sports has evolved...
Would you eat human meat to save the planet? While more people are adopting vegan, vegetarian or plant-based lifestyles to help the environment, a Swedish scientist proposes cannibalism might be a way to fight climate change. A film from The Swedish Food Federation introduces Erik Karlsson, scientist and founder of a company called Swede Meat,...
College athletes are fairly new to marketing, but they're already changing the game for companies including Unilever. It's been little more than four months since the NCAA allowed student athletes to make money from name, image and likeness (NIL) rights. The collegiate sport governing body's July 1 decision made it possible for college players to...
Netflix's daily top 10 lists have become a powerful lens into which kinds of programming perform particularly well on the streaming service, but it was up to individual users to keep a keen eye on which titles rose to the top. Now, as the company shifts to highlighting a new metric--one based on total hours...
Known for its ability to connect superfans with the celebrities and personalities they love, Cameo has waded deeper into the waters of fandom by partnering with brands looking to leverage their intellectual property. Cameo announced today a partnership with toy manufacturer and entertainment company Mattel to create personalized video messages from Thomas the Tank Engine....