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Новости за 08.11.2021

Kai Weidie Will Lead DEI for Dentsu Media Americas

Adweek.com 

Dentsu International has hired Kai Weidie as its first svp of diversity, equity and inclusion for media operations in the Americas. Weidie will lead diversity initiatives across Dentsu's media agencies, including Carat, iProspect, Dentsu X, 360i and Amplifi, with an emphasis on increasing diversity in the holding company's talent pool and introducing more support for...

Messenger From Facebook: How to Use the Stranger Things Chat Theme

Adweek.com 

Messenger From Facebook released a chat theme inspired by Netflix series Stranger Things. This theme adds a gray background to conversations, which features characters riding their bikes near the woods. When users activate the Stranger Things chat theme on a conversation, that conversation's emoji will automatically change to the upside-down face emoji. Our guide will...

Holiday Season Live Shopping Events Coming to Instagram Shop Tab, @shop Account

Adweek.com 

Instagram detailed several holiday season live shopping events that are coming to its Instagram Shop tab, accessible by tapping Holiday Picks. The platform said in a blog post last week, "With the final stretch of 2021 in sight, you can take advantage of the holiday season as an excuse to step out in style. We'll...

KFC Created a Holiday Sweater for Your Chicken Bucket

Adweek.com 

Surely we've all been faced with the dilemma of heading to a social gathering with no insulation for our fried chicken bucket--or our delicate, bucket-lugging hands. KFC and agency Edelman have finally solved that eternal struggle by creating the Finger Lickin' Chicken Mitten Bucket Hugger, a holiday sweater designed to fit the chain's signature buckets....

Don’t Pout: Shoppers Blame the Government More Than Retailers for Supply Chain Issues

Adweek.com 

Although stress often intermingles with the festive spirit of holiday shopping, this season is shaping up to be more tumultuous than most. Covid-19 cases are declining, but the nation is still navigating through the pandemic. Retailers are stocking up on merchandise, but the threat of product shortages due to supply chain issues persists. On top...

It’s Time for Brands to Embrace the Web 3.0 and Dive Into the Metaverse

Adweek.com 

Unless you've been living under a rock, you've certainly heard the words "metaverse" and the new brand name Meta this week. Let's define them in their simplest terms. Is Facebook now known as Meta? No, but the parent company is--aka Meta owns Facebook like how Alphabet owns Google. The metaverse can best be described as...

Disney Kicks Off a Week of Promotions Leading Up to Disney+ Day

Adweek.com 

Ahead of the two-year anniversary since Disney+'s 2019 debut, Disney is looking to boost its subscriber base beyond 116 million with a week's worth of promotions across the company. They include a steeply discounted one-month trial of Disney+, which is targeted to new sign-ups and certain returning subscribers, for $2 for the first month--as opposed...

This Retailer’s Ad Flies in the Face of Heartwarming Christmas Tropes

Adweek.com 

Can you even call it a Christmas ad if it hasn't tried to tug on your heartstrings? In every festive season there are always a few brands that stray from the crowd of tearjerkers, and this year one of those anomalies is a story of conditional friendship and rejection. Dutch online retailer Bol.com begins its...


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WTA

Соболенко, проигравшая Андреевой, потеряет 2-е место в рейтинге WTA по итогам «Ролан Гаррос», уступив его Гауфф






РЭО, Подмосковье и «Акрон Холдинг» договорились развивать сбор и утилизацию отходов электроники

В Электростали установят системы наружного освещения по проекту «Светлый город»

Константин Богомолов станет художественным руководителем Театра Романа Виктюка

Экс-зампреда правительства Омской области отправили в СИЗО