A cosmic censor kept the characters on NBC's The Good Place from cursing, but Kristen Bell's Eleanor Shellstrop always found ways to express her feelings with words that sounded close to expletives. That humor is at the heart of a new spot from Shipt that kicks off a partnership with Bell running through 2022. The...
The 2021 holidays are fast approaching, and many industries are preparing for a big year. With a significant number of shoppers intending to spend as much or more than they did last year, staying within budget may prove to be a struggle. Leading with the acknowledgment that the stress of the season can lead to...
The holiday shopping season is already in full swing on Pinterest. The company said holiday-related searches on its platform were up 43 times in August compared with August 2020, and the number of Pinners engaging with shopping surfaces on Pinterest has increased by more than 200% throughout the course of the year. Pinterest also cited...
When it comes to music for the Latinx community, it's more than just a song to dance to--it's about understanding and appreciating the multitude of different Latin artists and genres that contribute to the culture. To celebrate the versatility of Latin music, Spotify launched the "Viva Latino" campaign. Using the slogan "elevando nuestra m?sica," or...
With a cautious return to travel and many consumers primed to spend as much or more during the 2021 holiday season than in 2020, cash back incentives have never been more timely. Additionally, references to classic Christmas films never go out of style. To that end, Chase Freedom Unlimited is getting into the spirit of...
A few weeks after Netflix said it will begin reporting the total number of time that subscribers spend watching their TV series and movies as part of its shift in viewer metrics, CBS has briefly adopted a similar total-time-watched metric, to show its dominance among broadcasters. According to Nielsen Total Day data for the first...
Tea time can be a relaxing moment of respite for many, but the process can also be very time consuming or even wasteful, depended on which kind of tea one uses. Lifelong tea drinker Sashee Chandran first noticed the drawbacks of using tea bags while working in Silicon Valley, like the weakened quality of the...
McCann Live, the social practice of McCann has promoted Monica Tailor to lead the contained global growth of the award-winning business. In the new role of svp, global director of McCann Live, Tailor will aim to build on the initial success of the practice beyond the U.K. as the network grows its investment in its...
Meta will remove several detailed targeting options Jan. 19, 2022, related to topics that people may perceive as sensitive. Vice president of product marketing, ads Graham Mudd explained in a blog post Tuesday that the options being removed reference causes, organizations or public figures that relate to health, race/ethnicity, political affiliation, religion or sexual orientation,...
Two recent events affecting U.K. privacy regulation passed by without too much attention, yet could turn out to be much more significant than it initially seemed. The first is the appointment of John Edwards as the new Information Commissioner, with the second being a report by DCMS published on Sept. 10 called "Data--A new direction."...
Since the Diversity Tipping Point of 2020, the market has been flooded with funding commitments toward racial equity, pledges to hire more Black and Brown talent, and promises from brands that they will do better. According to Edelman's recent Trust Barometer survey, consumers are more likely to use a brand or stop using a brand...
As retailers of all kinds test new video commerce concepts, American Express is making its own bet on the trend. The credit card company's venture capital arm announced this week it is backing short-form shoppable video startup Firework with an investment of an undisclosed sum. Firework is a platform for merchants to create TikTok-like clips...
Small agencies can't be everything to everyone. With limited staff and resources, small shops must find what they do best and concentrate their energies to gain success. Allionce Group is the epitome of a niche agency, but one that has found roaring success by concentrating on helping brands and marketers reach and engage with those...